Digital Marketing News

Conversations about our clients, tech trends and community service in the areas we serve.

Customer Loyalty Program
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Building a Customer Loyalty Program: Where to Start?

A hard reality for businesses to swallow is this: customer satisfaction doesn’t always equal customer loyalty. A happy customer may contribute to a good review or two, but it doesn’t guarantee repeat business. Satisfaction is fleeting.…
Brand Loyalty Customer Loyalty
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The Importance of Loyalty in Modern Marketing

Even when customers find a product that meets their needs, they may still be interested in trying out and experimenting with other brands. What can your business do to make them stay? What is Brand Loyalty? Simply put, customers who are…
Inventory Management
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Inventory Efficiencies Businesses Need to Grow

Inventory management can make or break a business. It is much more than simply having the right products and maintaining accurate stock counts—it is having the right products at the right time in the right amount. For product-based business…
Automated Accounting
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Improving Your Business with Automated Accounting

Business owners know all too well how a pile up of back office work can provide serious setbacks for them. Instead of getting to focus on core business activities, they are forced to pause and complete all the necessary operational work that…
Nonprofit automation
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Efficiencies Every Nonprofit Needs

Nonprofits are made up of passionate, dedicated people who want to make a difference in the world. These organizations have big goals to achieve and complex problems to solve, but they often work with a limited pool of resources. The staff of…
Never Stop Marketing
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Why Your Business Should Never Stop Marketing

Having a consistent marketing strategy in place is essential to the success of every business. Industry leaders with unforgettable brand names, tag lines, and products know the importance of sustained, ongoing marketing. Though their sales…