Digital Marketing News

Conversations about our clients, tech trends and community service in the areas we serve.

Demographic Segmentation
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Looking for Valuable Insights? Demographics Yield Major Marketing Benefits

Anything that can help your business better understand your audience is a good thing. If you don’t know who your target customers are, then you definitely don’t know their wants and needs—and if your business doesn’t know your customers’…
Marketing Analytics
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Data Analytics is Key for Your Digital Marketing Strategy

Your business’s digital marketing decisions need to be backed by data. Otherwise, without objective analytics, your business risks throwing your time and marketing budget into strategies that don’t give you the desired results. What is…
Personalized Email Marketing
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The Do’s and Don’ts of Personalized Email Marketing

We all understand the power of personalization. Receiving emails tailored to our interests makes us feel seen and understood. These personal touches create authentic, lasting connections. With personalization, people will open, read, and…
Personalized Email Marketing

Email Personalization Practices that Get Results

How does personalization factor into email marketing? Well, today, personalization is much more than using your customers’ first name in emails. Email personalization is a marketing strategy that uses email subscribers’ data to make communications…
Customer Loyalty Program
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Level Up Your Loyalty: Which Customer Loyalty Program is Right for Your Brand?

The truth about loyalty programs is that not all of them will work for your business. You need to find a program structure that aligns with your business’s needs and your target audience’s desires and behavior. Once you have a good understanding…
Customer Loyalty Program
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Building a Customer Loyalty Program: Where to Start?

A hard reality for businesses to swallow is this: customer satisfaction doesn’t always equal customer loyalty. A happy customer may contribute to a good review or two, but it doesn’t guarantee repeat business. Satisfaction is fleeting.…