Digital Marketing News in the Tampa Bay Area and Vestal New York.

Sun Sign Designs has had the pleasure over the course of the last 14 years to work with Ms Peggy, owner and CEO of SECC (Spolarized Entertainment Collection Corp). This dynamic musical artist has brought into her fold, talented artists, who otherwise would have gotten skipped over in the music industry and recently created this masterpiece.

Her latest album “Ms Peggy and Her Spolairos” is nothing short of changing the pop genre as it showcases an ecleptic version of two decades of songs. Sun Sign Designs got the opportunity to remaster these songs and help Ms Peggy produce the album which was officially  released on April 5th, 2024.

During a recent interview, Ms Peggy described the theme of this album about family and doing what is right. Her brand “Get Legally Loaded” follows this theme as her business emerged in the digital download era. Being “Legally Loaded” means standing up for what is right and keeping yourself on the right track. If you do so, you then are “Spolarized” to the highest degree shinning as a star and as a masterpiece. Ms Peggy who grew up in Philly, has seen the music industry from a full throttle perspective. In her book “All In One Life Beneath the Hype“, she shares her experiences and reveals the B-side of the music industry. This tone underlines the theme of her new album and gives the listener a preview of her life as a music artist. The full interview will show sometime later in April 2024.

Please check out her album out on itunes or Spotify and give it a listen. Don’t forget to be spolarized.

 

There’s so many organizations out there that do a lot of good. The concept of a ministry, no matter what its application, should be to evangelize in multiple ways. Of course, with the Catholic Church, the primary evangelization is of God. Secondary to that, would be to educate others on the topic that the ministry is about, in this specific case gardening.

Gardening provides many gifts to the participants. The gift of creating, nurturing and growing; and the gift of harvesting and sharing the fruits of your labor with others.

Sacred Heart Catholic Church located in Tampa Florida, needed a tool to help them provide gardening education, ministry organization and of course beautification of a 10 acre property. The end result would be to empower volunteers to assist in this ministry on a monthly basis with the intended goal to eventually grow enough food to provide a bounty to others.

Sun Sign Designs, built Sacred Heart a simple, but effective website to accomplish educating others about gardening, providing a calendar of events and a place to share experiences in the gardening process.

Please check the site out at https://sacredheartfloridagardens.org

If you are a resident of Tampa, come out and help them grow their garden.

In the bustling world of business, where first impressions matter more than ever, a logo stands as a beacon of identity. It’s the visual embodiment of a company’s ethos, values, and aspirations, condensed into a single mark. The art and science behind logo design are a testament to the power of simplicity and symbolism in communication.

At its core, a logo serves as the face of a brand. It’s the image that consumers associate with a company, product, or service. From the iconic swoosh of Nike to the bitten apple of Apple Inc., logos have the remarkable ability to evoke emotions, convey messages, and foster recognition.

Crafting a memorable logo is no easy feat. It requires a delicate balance of creativity, psychology, and strategic thinking. Designers must distill complex ideas into minimalist forms, ensuring that the essence of the brand shines through. Each curve, line, and color choice is meticulously chosen to resonate with the target audience and leave a lasting impression.

One of the fundamental principles of logo design is versatility. A well-designed logo should be scalable, adaptable, and timeless. Whether it’s stamped on a business card or emblazoned on a billboard, it must retain its integrity and legibility across various mediums and sizes. Moreover, a logo should transcend fleeting trends, standing the test of time as a timeless symbol of identity.

Understanding the psychology of color is also crucial in logo design. Different colors evoke different emotions and associations. For instance, red symbolizes energy, passion, and urgency, while blue conveys trust, professionalism, and reliability. By strategically incorporating color psychology into their designs, designers can elicit specific reactions and resonate with their target audience on a subconscious level.

Furthermore, typography plays a significant role in logo design. The choice of font can convey the personality and tone of a brand, whether it’s sleek and modern or classic and elegant. Just like colors, different fonts evoke different emotions and perceptions, influencing how consumers perceive a brand.

In an era dominated by digital media, adaptability is key. A logo must be designed with various digital platforms in mind, ensuring seamless integration across websites, social media, mobile apps, and beyond. Responsive design principles enable logos to maintain their integrity and legibility across a myriad of devices and screen sizes, enhancing brand consistency and recognition.

Logo design is a harmonious blend of art and science. It’s the visual language through which brands communicate with the world, leaving a lasting impression on consumers’ minds. By harnessing the power of simplicity, symbolism, and strategic thinking, designers can create logos that stand as timeless symbols of identity in an ever-evolving landscape.

This is exactly what we did with A Never Ending Basket’s logo, with careful consideration, we balanced the business of what they believe in and who they are. Evoking the thought of is the gift basket really never ending?

 

In today’s digital age, creating a compelling online platform is essential for businesses to thrive and connect with their target audience effectively. One such platform that has recently caught the attention of many is SwipeItAndSave.com. In this article, we’ll take a comprehensive look at the journey of designing and launching this website, exploring the key elements that contribute to its success.

Understanding the Concept:
At the heart of SwipeItAndSave.com lies a simple yet powerful idea: providing users with a seamless experience to discover and access exclusive deals and discounts from a variety of brands and retailers. The concept revolves around convenience, value, and accessibility, catering to the needs of modern consumers who seek ways to save money without compromising on quality.

Research and Planning Phase:
Before embarking on the website design process, thorough research and planning were paramount. The team behind SwipeItAndSave.com conducted market research to identify the target audience, understand their preferences and behaviors, and assess the competitive landscape. This phase also involved outlining the website’s goals, features, and functionalities to ensure alignment with the overarching vision.

Designing the User Experience:
User experience (UX) design played a pivotal role in shaping SwipeItAndSave.com into an intuitive and user-friendly platform. The design team focused on creating a clean and visually appealing interface that facilitates effortless navigation and encourages exploration. Emphasis was placed on optimizing the user journey, from browsing deals to redeeming offers, to ensure a seamless experience across devices.

Building a Responsive Website:
With the rise of mobile usage, building a responsive website was imperative for SwipeItAndSave.com. The development team leveraged the latest web technologies and frameworks to create a mobile-responsive design that adapts seamlessly to various screen sizes and devices. This approach ensures that users can access the website conveniently, whether they’re using a smartphone, tablet, or desktop computer.

Integration of Cutting-edge Features:
To enhance the user experience and differentiate SwipeItAndSave.com from competitors, the website incorporates a range of cutting-edge features. These include personalized deal recommendations based on user preferences, location-based offers, social sharing capabilities, and seamless integration with popular payment gateways for hassle-free transactions. By continually innovating and iterating on these features, the platform remains dynamic and relevant in a rapidly evolving digital landscape.

Content Strategy and Optimization:
Compelling content is essential for engaging users and driving traffic to the website. A robust content strategy was developed to ensure that SwipeItAndSave.com offers value beyond just deals and discounts. This includes informative blog posts, expert tips on saving money, exclusive interviews with brands, and user-generated content to foster community engagement. Additionally, search engine optimization (SEO) techniques were employed to improve the website’s visibility and ranking on search engine results pages (SERPs).

Testing and Iteration:
Prior to the official launch, extensive testing was conducted to identify and address any issues or inconsistencies. This involved usability testing, performance testing, compatibility testing across different browsers and devices, and gathering feedback from beta users. The insights gained from testing were instrumental in refining the website and ensuring a smooth and error-free experience for users.

Launch and Marketing Strategy:
The launch of SwipeItAndSave.com was accompanied by a strategic marketing campaign aimed at generating buzz and driving traffic to the website. This encompassed various channels such as social media, email marketing, influencer partnerships, and targeted advertising. Leveraging a multi-channel approach helped maximize reach and engagement, attracting a diverse audience of deal-savvy consumers.

Post-launch Growth and Expansion:
Since its launch, SwipeItAndSave.com has experienced steady growth and expansion, thanks to its compelling value proposition and continuous optimization efforts. The platform continues to evolve in response to user feedback and market trends, with plans to introduce new features, expand the partner network, and explore opportunities for international expansion.

In conclusion, designing and launching a successful website like SwipeItAndSave.com requires careful planning, creativity, and attention to detail. By prioritizing user experience, integrating innovative features, and implementing effective marketing strategies, businesses can create an engaging online platform that resonates with their target audience and drives sustainable growth in the digital era.

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Sports photography is all about freezing action and capturing an unforgettable, blink-of-an-eye moment—something Andrew and Karen Bourne of Epic Artwork & Photo have a natural talent for!

Epic Artworks is a husband-wife photography team passionate about capturing great emotion and energy in their images. Their skill and style of shooting easily transition to any type of photography. Although, their specialty is shooting live action events, such as rock ‘n roll concerts, aviation shows, tattoo conventions, and, now, sports too!

Business is Business—Even with Art

Although sports photography is in high demand, Epic Artworks still needed a well-constructed marketing plan to build meaningful client relationships, promote their business, and set the stage for future growth. Marketing is an essential component of building a successful photography business, particularly when it comes to reaching new clients.

Sun Sign Designs worked closely with Epic Artworks to establish their brand and develop a strong digital presence through these proven digital marketing tactics.

Website

Every photographer needs an online presence. It is not only an essential digital touchpoint for clients to preview a photographer’s work, but it is critical for photography businesses to establish a professional presence clients can trust. A professional website establishes the credibility needed to begin building client relationships with school administrations, their sports teams, and parents.

A photography website is needed for much more than displaying impressive images. A website is the best place to share your brand’s story and build personal connections with visitors. In fact, studies show that approximately 50% of first-time website visitors will look at the About Us page to learn “who you are” and the business’s vision. Building out content that is personal to a brand’s story and background is not only pivotal to engaging and interesting visitors, but also establishing trust.

Read Epic Artworks personal brand story here.

Digital Portfolio

Incredible action shots are the bread-and-butter of sports photography. Prospective clients expect to see an extensive portfolio of these types of shots to signal a photographer’s experience and credibility. As a result, photographers like Epic Artworks need a digital space to display their collection of live-action sports photography.

In a digital world, online portfolio displays are a must. The digital portfolio takes on the role of displaying the photographer’s creative range, showing their specialties, and demonstrating their professional skill to clients. When deciding on how best to showcase their work online, it is important to carefully select the best images, curate an engaging visual narrative, and present their portfolio of work in a professional yet attractive manner.

Check out Epic Artworks’ sports photography portfolio here.

Social Media

Fostering authentic connections is the best way for businesses to market themselves to their target audience. Where’s the best place to do that? Social media.

Social media is an integral part of every business’s marketing plan, regardless of the industry. Why? It’s a proven marketing tool that provides endless organic opportunity to connect with your target audience and grow your following. Social media provides an easy, accessible way for photographer’s to showcase their work, reach a wider audience, and create genuine connections with prospective clients.

After all, photographers like Epic Artworks already have loads of amazing content to share (i.e. their photography!). As a result, social media provides the perfect platform for photographers to engage their audience with what they do best. Check out Epic Artworks Instagram here, Facebook here, and Twitter here for a look at their social media strategy.

Blog Presence

Social media is a great place to start a conversation with your audience, but where do you go to deepen those conversations? To the blog!

Although visuals are the heart and soul of photography, words do wonders too! Not only do blogs strengthen SEO to drive traffic to your website and work, but it is also a great opportunity for visitors and prospective clients to gain insight into your skills, connect with your brand story, and understand what your business can offer them. Blogs are a highly effective way to engage your audience, educate or interest them, and attract them to keep them coming to your brand.

Visit Epic Artworks blog here, where they share behind-the-scenes looks at their photography services, best practices, and other topics important to their brand.

Final Thoughts

A well-designed website and marketing plan are essential to building the meaningful client relationships that allow your business to thrive. Are you ready to take your business to the next level of growth? Schedule a FREE 30 minute strategy session with us today!

Sun Sign Designs is proud to present the newly-launched website for Exporter’s Toolkit!

Exporter’s Toolkit assists small and medium-sized businesses enter into and succeed in the global marketplace. Their mission is to help every business access the tools and resources they need to overcome export challenges and break into overseas markets—even if it seems impossible.

As a company that is passionate about uplifting small businesses, Exporter’s Toolkit understands and appreciates the inherent challenges they face when it comes to exporting. Their main objective is to support overwhelmed or lost business owners and help them navigate a clear, confident path forward.

As a result, Exporter’s Toolkit turned to Sun Sign Designs to create a website, design a logo, and craft website copy that clearly speak to their target demographics’ problems, priorities, and concerns.

The Roadmap to Global Growth

Logo

A business’s logo is the building block of their branding. Effective logo designs create strong, lasting first impressions that strategically position a business for success. A successful logo design will convey a brand’s values and personality to its target audience.

When it came to the logo design for Exporter’s Toolkit, Sun Sign Designs selected dark blue, bolded font to convey the business’s dependability, trustworthiness, reliability, and professionalism. The logo is then energized with light orange framing and an airplane acting as the apostrophe in “Exporter’s.” This combination of the lively orange color and creative addition of a plane acts as a callback to Exporter’s Toolkit’s goal of getting their clients abroad—but it also conveys a feeling of boldness and optimism. This combination of dependability and optimism in the colors blue and orange speaks to the target audience’s desire to have a dependable, positive guide to confidently navigate their export journey.

Imagery

For Exporter’s Toolkit, Sun Sign Designs incorporated images of globes, planes, cargo ships, and compasses to underscore exporting themes of travel, navigation, and exploring new opportunity. SSD also integrated images of business professionals to infuse the website with an atmosphere of professionalism, capability, and dependability. Finally, in keeping with the logo design, SSD balances the use of blues and oranges throughout the site, creating a cohesive design and brand message.

Copy

Website copy and content are pivotal aspects of introducing a business, explaining their service offerings, and increasing SEO results. Sun Sign Designs worked to create a meaningful balance between the brand-driven visuals and relevant copy. During the copywriting process, SSD wrote copy for the homepage, about us page, and several service pages. Keeping the target audience in mind, we employed a professional yet encouraging tone to inspire confidence in business owners interested in exporting.

Check out the website for Exporter’s Toolkit and let us know what you think!

Website: https://exporttoolkit.com

Need to Redefine Your Brand?

Contact Sun Sign Designs if your business needs to create a new website, refresh your existing website, or create new branding or logos. Schedule your FREE 30 minute consultation here!

If you have never tracked time before, you may be surprised to hear that many businesses consider it a staple to their organization. Why?

Time tracking is key to a productive, insightful workflow that keeps your business growing and improving. It allows businesses to fully understand how everyone in their organization—from managers to team members—spend their time on projects or assigned tasks. Time tracking is especially useful for businesses that regularly work with consultants, bill clients by the hour, or have remote, hybrid work arrangements.

RTC Tracking is a consultant management time tracking software tool that allows businesses full transparency to the work being performed by a consultant or off-site employees. The RTC Software tracks all aspects of work performance, such as:

  • Allowing instant approvals & acceptance of work
  • Providing automatic billing
  • Maintaining historical work performance records

RTC provides great added value for both the company and its consultants. Read on to learn the major advantages of time tracking with RTC!

Accountability & Transparency

Incorporating time tracking into your business automatically introduces much-needed accountability and transparency for all parties involved. It offers clear insights into the jobs being completed, their duration, and costs to ensure honesty can be maintained and that there are no surprises on either side.

It is important for consultants and businesses that bill clients hourly to accurately track their time instead of guessing it. Tracking your time ensures that you neither sell yourself short by underestimating time nor overcharge clients, which could damage the relationship. Effective time tracking software prevents businesses and consultants from manipulating times, padding numbers, and overcharging—holding all parties accountable and answerable to potential dishonesty.

Remote Monitoring & Project Management

If you work with independent contractors or manage a remote team, then you know it can be difficult to keep track of what’s going on and who is doing what. With so many moving parts in your business, it can become nearly impossible to establish what is being worked on by whom, what results have been achieved, and not to mention, what the costs will be at the end.

Having no idea what is being done by employees or what is getting charged by consultants leaves your business in the dark and at risk of losing money. And if as a business owner, you can’t say whether your consultants are achieving the desired results based on the time spent on a project, then you may also be at risk of paying for deliverables that don’t pass muster.

To avoid this, businesses need time tracking software to keep track of the status of projects in real-time, ascertain who is working on which tasks, and analyze if the time spent on the work meets their budgetary requirements and quality standards.

Improved Productivity & Profitability

Time tracking allows business owners to gain much-needed insight into how consultants or employees spend their time. Without time tracking, many businesses do not realize that some of their projects are unprofitable.

For example, some of the most time-consuming tasks aren’t necessarily the most profitable or valuable to a business. And when businesses can clearly see how much time it takes to complete a task, they can begin to reflect if that time was well-spent.

When businesses can clearly see time spent on certain tasks, then they can assess the profitability of those tasks, quickly spot unprofitable activities, and prioritize their consultant’s time to more worthwhile assignments.

Better Business Protection

If you are a client services business, then you know clients will sometimes ask for detailed explanations of why certain tasks took as long as they did. With the right time tracking tools, you can create a report and easily show them how long great work takes and why. As a consultant or business owner, this data is indispensable to help clients understand that the time they are paying for is put to good use.

Time tracking data also protects businesses from unreasonable client expectations and from dishonest clients that claim they never approved the work. With RTC’s time tracking software, businesses can further protect and empower their organization by:

  • Providing proof that each task was accepted and approved
  • Providing proof they completed assigned work
  • Providing detailed reports about what was completed during time logged
  • Creating better estimates for future projects by analyzing the time it takes to finish projects.
  • Measuring the profitability of a project given time spent on it

Want to Test Drive RTC Time Tracking?

Time is one of the most valuable resources of every business. Is your business using its time right? RTC Tracking will help your business optimize your time for increased cost-savings and improved performance.

If your business wants determine the value of RTC’s Time Tracking Software for yourself, sign up for a FREE 14 Day No Obligations Trial here.

Sun Sign Designs is proud to present Whiting & Co. Beauty Bar’s website!

Whiting & Co. Beauty Bar is a woman-owned beauty provider in Montgomery, Texas. The newly-launched beauty business provides spray tanning and lashes extensions with permanent makeup soon to be on their roster of services.

Beauty Redefined

Robyn Whiting, owner of Whiting & Co. Beauty Bar, wanted to create a supportive, inclusive space where individuality and uniqueness are celebrated. She turned to Sun Sign Designs to create the beautiful website she needed to display her services, speak to her brand messaging, and easily allow her clients to book appointments.

Sun Sign Designs designed a beautiful website and crafted brand-driven copy—both of which reflected Robyn’s genuine passion for beauty and ensured her business started out with a strong digital presence to effectively present her services, pricing, and location to the Montgomery area. The eye-catching homepage perfectly captures Whiting & Co.’s brand mission of illuminating natural beauty and inspiring self-confidence.

Since website copy and content are pivotal aspects of increasing local SEO results, Sun Sign Designs worked to create a meaningful balance between beautiful visuals and relevant, engaging copy. During the copywriting process, we incorporated an encouraging, uplifting tone to match Whiting & Co.’s mission of inspiring self-confidence.

Check out Whiting & Co. Beauty Bar’s beautiful website and let us know what you think!

Website: https://whitingcobeautybar.com/

Need to Redefine Your Brand?

Contact Sun Sign Designs if your business needs to create a new website, refresh your existing website, or create new branding or logos. Schedule your FREE 30 minute consultation here!

The Life Enrichment Center (LEC) is a private, non-profit organization whose mission is for our students to fulfill their lifelong creative potential through the ageless engagement of the arts.

The LEC is an innovative arts education center for adults, operating in Tampa since 1980. It is one of only a few centers across the country focused on redefining and reshaping retirement and the experience of aging. Its cultural arts program has received national and international recognition and serves as a model of a successful community-based organization, serving adults primarily ages 50+.

Sun Sign Designs was engaged by the LEC in late 2019 to help redeveloped their website. As a global pandemic loomed, the demographic of the LEC no longer could take in person classes and a solution needed to be established to keep the organization moving. The organization primarily functioned on paper, so a digitalization for class registration and class attendance was developed. This assisted in building an online only organization. In combination with zoom, a consultative approach was taken with the students and instructors to assist them in a transition to taking classes in a virtual space. Because of the efforts taken, the LEC was able to stay in business and maintain 70% of it grant money that would have been lost due to the pandemic.

In 2022, the challenges at the LEC continued as the pandemic came to an end. After stumbling through a staffing shift, the LEC found its funds exhausted. SSD jumped in to provide a reorganization plan, to move to a temporary volunteer staffing model. Putting processes and procedures in place, along with a revamp of the digital process for classes, SSD helped guide the organization into a full process transformation. Using workflow management techniques to build efficiencies, we assisted in lowing the workload on many tasks that would normally take hours to complete. Finally, guiding the board of directors, we assisted in building the volunteer based needed to succeed. After lowing over all costs, and taking a consultative team approach, the LEC currently to this day has enough funds to operate for a full year with out lifting another finger.

The LEC is the perfect example of helping leadership see a different perspective and guiding them to a successful outcome. The above outcome was the efforts of teamwork in a blended combination, of volunteers, active board members and paid consultants.

To learn more on how Sun Sign Designs can help solve your challenges, please contact us for a FREE 30 min consultation.

Seeds To Sew is a non for profit that specializes in providing funds to under served women in Kenya for education purposes. Women in Kenya are taught to sew an assortment of products. Each seamstress’s products are labeled with their info. The products are sent to the United States to be sold in the Seeds To Sew shop. The profit for each product sold is sent back to the seamstress who sewed the product, allowing them to be able to afford education and improve their quality of life.

Seeds To Sew needed an affordable way to digitally market their website. Besides their physical store, e-commerce makes up a portion of their sales. Thus they needed a partner that could allow them to grow and help as many people as possible.

Sun Sign Designs first addressed their website to assist in setting up the foundation for building out marketing efficiencies. The site was redesigned to focus on the mission of the business and to tell the story of the seamstresses. SSD also made it a product focused website to help Seeds To Sew sell more products as well as build workflows to sell to other outside store channels. SSD made sure all industry standards were ment in how each product was presented so that SEO could function correctly and gain ground in the search engines.

Though a bi-weekly consultative approach, SSD identified challenges with Seeds To Sew and helped provide insights on how to improve the business’s workflow, sales cycle, supply chain and digital presence. Through digital transformation, SSD helped establish loyalty programs, affiliate programs and use digital systems to help build efficiencies in the business to gain more sales as well as, deduce the workload of the executive director. Workload reduction was also implemented in the store software to help manage customers and build retention. Our consultative approach, further assisted in helping combat supply chain challenges and provide potential avenues to retain customers and donors.

If your non profit is having challenges in workflow management, profitability or being efficient, we offer a free consultation to help guide you in the right direction.