Digital Marketing News in the Tampa Bay Area and Vestal New York.

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Shutter Up! New Website for MackCam

Since 1938, Mack Camera and Video Service has been one of the largest independently owned and operated repair facilities in the United States and has been a trusted leader in the industry for over 80 years. They work with customers from retail, schools, hospitals, and more to find new and innovative ways to provide their customers with the absolute best extended warranties and repairs available.

Mack’s reputation for outstanding customer service, repairs, and innovative extended service contracts has made their name internationally renowned—but Mack needed their website to match their already impressive standing in the repair and warranty industry, so they turned to Sun Sign Designs.

Sun Sign Designs refreshed MackCam’s website with new marketing-driven graphic design to boost Mack’s online visibility and relatability among modern clientele. The new website graphics consist of black-and-white, newspaper-style cartoon drawings that are cute in their simplicity and attractively modern in their minimalism. The graphics consist of home-centered scenes with refreshing pops of bright blue to focus the viewer’s gaze on the common electronic equipment found in the home.

On Mack’s new home page, viewers see a cozy living room that is relatably cluttered with stacks of books, house plants, and decorative throw pillows—there is even a cat nestled on the couch! But in the midst of this twenty-first century scene, viewers are immediately caught by the blue flat screen TV, the blue headphones slung on the couch, the blue laptop on a side table, and even a blue drone flying askew in the air.

The scene is fun and engaging, but Sun Sign Designs also cleverly infuses it with this marketing message: technology inhabits our homes, so why not protect it?  This marketing message is reiterated again in the graphic of headphones swirling in the blue water of the washing machine. Sun Sign Designs successfully shows how Mack’s warranties protect home life. Our technology is so embedded in our everyday routines we often forget we need to protect it until an accident happens!

Sun Sign Designs also created new page formats for MackCam’s site. Instead of forcing an online visitor to click through multiple pages to find what they are looking for, the stream-of-consciousness-style pages slowly guide the viewer down the page and through the storyboard graphics. This new page format secures focus and engagement—it also complements the fun, newly written copy that is meant to jump out and grab readers’ attention.

Website refreshes can be needed to update marketing messages, graphic design, the website’s format, the written copy, or all of the above! Focusing your business’s attention to your online content increases website performance, secures new clients, and converts more sales.

Check out their new site at https://mackcam.com

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Blue Rooster Web | Social Media (add-on service)

Every business now needs a social media presence, regardless of the business’s size. Social media has quickly become one of the most important aspects of successful digital marketing. A social media page with a healthy user base that posts engaging content naturally improves a business’s brand awareness. In addition, since communication via social media is personal rather than automated, businesses engage with customers and create a rapport that improves brand loyalty and satisfaction.

Blue Rooster Web’s social media subscription posts a business’s products and services onto the relevant media channels along with customized infographics. As a result, there is an increase of relevant traffic to both its media channels and its website. Blue Rooster Web can help any business create its social media pages and increase its user base, improving SEO and traffic.

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American-Made is Best

In a time when so many American goods, services, and technologies are outsourced abroad, Sun Sign Design wants to reiterate its belief in purely American-made web design, marketing, and advertising. Sun Sign Designs never outsources its products, services, or technologies abroad. All of its unique web design, brand-building graphics, e-commerce solutions, social media and content marketing, its advanced Search Engine Optimization software, and website security technologies are exclusive to the U.S.A.

Sun Sign Designs knows that when you buy and support American workers, you also keep local businesses strong and support domestic job growth. Sun Sign Designs is proud to be a part of the American workforce that strives for excellence and superiority in its services. It is also proud to never risk its clients’ satisfaction by outsourcing work abroad. Businesses that rely on outside services inevitably risk the reduction in quality as important project details are lost in translation. In addition, outsourcing work abroad calls security into question since different countries may not have the same laws protecting intellectual property or private data.

By keeping its services and technologies domestic, Sun Sign Designs is able to personally collaborate with every single one of its clients to understand their business and their goals, becoming incredibly familiar with the unique characteristics and needs of every project. Staying American allows Sun Sign Designs to closely monitor all projects and always turn out quality website design to its clients. Most importantly, Sun Sign Designs’ clients rest easy knowing their intellectual property and private data will never be compromised by a foreign entity.

Staying American-made means keeping American consumers’ trust. That’s why Sun Sign Designs has created a new “Made in the USA” graphic to place on its clients’ websites. The phrase “Made in the USA” speaks of quality, excellent craftsmanship, and a superior product, and these connotations are immediately transferred to the website. The graphic will not only show viewers of the website that the business supports American jobs, but it will also instill a sense of trust in them knowing that it has not been created abroad and that it will have superior products and services than those that are not American-made.

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Blue Rooster Web | E-Commerce Solutions

In a world where traditional retail is increasingly going online, E-commerce solutions provide businesses with the opportunity to create online storefronts that are both cost-effective and wildly profitable.

In its second and third-tier packages, Blue Rooster Web includes E-commerce solutions automatically in addition to its customized website design and marketing services, making it incredibly easy to start a successful online business.

Blue Rooster Web’s E-commerce packages streamline the creation of your business’s s modern online storefront by simplifying the categorization and organization of product pages and writing SEO-driven product descriptions. This built-in SEO allows online stores to rank higher in organic search engines for increased online discovery. As a result, customer acquisition costs are lowered and additional traffic is created to convert sales at a higher rate. The packages do not include integration of payment gateways, but Blue Rooster Web can refer its clients to the best merchant processors to securely and efficiently put it in place.

E-commerce solutions don’t require hired personal since it employs automated checkout processes, and it cuts out expensive real estate costs entirely as no physical property is needed. E-commerce solutions overcome geographical barriers and quickly give your business access to new pools of customers nationally and internationally. Customers are then able to locate or discover your products more rapidly. With all of the additional savings that come with e-commerce solutions, business owners are able to more affordably offer discounts and sales to keep their store competitive. And, best of all, your online storefront never sleeps! Business will remain open 24/7 so sales are never lost.

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Blue Rooster Web The Most Affordable Way To Do Website Design Period

Blue Rooster Web is the best, most affordable digital design and marketing service out there. We offer incredible added value to our customers every single month with the numerous marketing services you receive in addition to the comprehensive and completely customized website design package. With Blue Rooster Web, every business can become more profitable while saving more money.

Please check back to our News the next two weeks as we break down the services Blue Rooster Web offers in our packages.

If you are looking for an affordable way to host, build and maintain your website. Please check out https://blueroosterweb.com

Blue Rooster Web is a product as a service of Sun Sign Designs Inc.

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Blue Rooster Web | Domain Name

Once a business has decided to build a website, it has an important decision to make before even thinking of the design process: choosing a name.

In our digital age, domain names have become online property. It is the virtual storefront where owners conduct business and where potential customers will browse and shop.

Domain names provide identifiable addresses for Internet users to easily locate a business’s website rather than using a string of numbers, or the IP address. No two domain names are ever the same, so staking your business’s claim can be a daunting process and, inevitably, many questions arise:

“Do I have to buy the same domain name as my registered business name?”

“Which domain extension would be best for me?”

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Sun Sign Designs Helps Fawn Organics Go Completely Sustainable

Though Fawn Organics originally sold high-quality THC-free CBD, Sun Sign Designs has helped Fawn Organics transition its online marketplace to offer a wide variety of eco-friendly and organic products. Although its products have changed, its mission is still firmly rooted in promoting major health benefits, both for humankind and the environment. Fawn Organics is proud to join the ranks in combating negative changes to the environment and promoting healthy and environmentally-mindful lifestyles.

Fawn Organics’ eco-conscious marketplace now offers a unique, premium collection of environmentally sustainable products carefully chosen with the health and welfare of the Earth and its inhabitants in mind. Fawn Organics believes shopping with a conscience should offer high-quality and affordable products that ultimately lower household costs, make homes a healthier place, and sustain the planet. Fawn Organics prizes the health and safety of its consumers and the environment above all else, and that’s why it only offers organic, vegan, cruelty-free, non-toxic, and fair trade products  made in the USA.

Fawn Organics’ eco-friendly store sells a variety of household cleaning, beauty, and bath products as well as fashionable reusable bags that support artisans in developing countries while promoting the end of single-use plastic bags. Fawn Organics also offers a beautiful, unique selection of pottery and jewelry that is 100% sustainable and artisan-crafted.

Buying eco-friendly products offers a whole host of benefits to the environment, such as saving natural resources for future generations, reducing harmful landfill waste, improving local and international communities’ living and working conditions by creating a demand for fairly traded goods, and growing the green economy by creating a market for sustainable goods. Whether we as consumers know it or not, our purchases have long-lasting environmental impacts. Making deliberate ethical decisions to purchase natural, fairly traded, and recyclable products helps the Earth and our fellow humans thrive.

Buying eco-friendly products also means not being exposed to harsh, even toxic, chemicals found in today’s cheaply produced goods. When purchasing household products for your family, this is inevitably a major concern. Fawn Organics knows everyone wants the best for their family. That’s why it offers borax-free laundry detergent, non-toxic dish soap, 100% natural body bars and body powders, and vegan lip balm to unite these dual desires for products that are safe for one’s family but are also eco-friendly.

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Graphic Design Paves the Way to Increased Sales

Great advertising design is pivotal for all companies both in terms of compliance and aesthetics. Not only must designs present all the necessary information to comply with various regulatory laws, but they also must differentiate their brand, stand out to consumers, gain their trust, and provide an excellent customer experience. Building customer interest begins the moment customers are introduced to a brand through its advertising, and as many know, these first impressions are lasting. Juggling all of these design concerns can become a difficult balancing act, and often, more refined graphic design is the singular roadblock that prevents brands from enjoying increased profits.

While good branding naturally involves a solid business model, a marketing strategy, and ample advertising, most branding elements revolve around graphic design. How a business handles its graphic design marketing directly influences what kind of customers it attracts as well as how excited these customers are to try the business. The visual elements a business uses for branded materials, such as color schemes or typography, can make or break its branding strategy.

Sun Sign Designs completely revitalized CB3 Global’s CBD marketing objectives with a new, edgy illustration work that aesthetically symbolizes the potent variety of Delta 8 THC distillate it offers. Sun Sign Designs created a sexy, daredevil narrative in its illustration work that infuses much-needed charisma to CB3’s brand personality. The color scheme of lively, bright greens with dusky charcoals and deep blacks produces a youthful yet hardcore spirit. The busty green pin-up girl with devil horns and a pitchfork is the focal point of the poster. She establishes a fun, retro 1950s atmosphere with a sexy and modern twist that adds to the vintage appeal, and the double-facing charcoal skulls that frame her in the background create rebellious rock ’n roll vibes. Additionally, the repeated imagery of the marijuana leaf in the illustration positions CB3’s brand into the more recreational lane, clearly centering and hooking its audience for the sale of its Delta 8 THC tinctures and flavored vape cartridges.

Sun Sign Designs effectively helped CB3 Global’s CBD business, a now nationally recognized brand, to level up its marketing game through the graphic design of a single illustrative poster. The graphic illustration spoke to CB3’s brand identity and audience while promoting its products in an exciting and alluring way. Unique, brand-centered graphic design such as this paves the way to more successful sales.

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Sun Sign Designs Finds the Cure for Herbal Healers’ Website

Herbal Healers is a Pennsylvania-based CBD retailer committed to offering high quality, lab-tested products to its customers. Herbal Healers’ 100% organically grown plants produce a rich, highly-concentrated strain of CBD that is used in its tinctures, soft gels, dog chews, topical balms, and face serums. From its founding, it has been Herbal Healers’ mission to prioritize the education of its consumers and to ensure they have access to the information needed throughout their CBD journey. In order to keep the consumer first and foremost, Herbal Healers turned to Sun Sign Designs to host and completely rebuild its website to create optimal customer experiences.

During the website redesign process, Sun Sign Designs strengthened Herbal Healers’ Search Engine Optimization so it ranked higher in searches, increased traffic and sales on its website, and boosted its return on investment. Sun Sign Designs then created new product and package designs that looked professional and appealing in order for Herbal Healers’ products to stand out in an already saturated CBD market. We know that product-based businesses like Herbal Healers must meet the aesthetic expectations of its audience in order to bring in new and returning customers. Sun Sign Designs affordably streamlines that process with the expert photography, digital design, and graphics needed to visually authenticate and add value to a business’s products.

Not only did Sun Sign Designs enhance Herbal Healers’ platform and online marketplace, but it also fortified Herbal Healers’ business model by providing the tools needed to establish an affiliate marketing system and a subscription-based service. Herbal Healers’ subscription service, The Healing Club, in which subscribers receive a variety of CBD products for a monthly fee, builds reliable recurring revenue online, generating long-term sustainability for Herbal Healers that one-time purchases of its products cannot.

Check out Herbal Healers’ new website and product design at https://herbalhealerscbd.com, and let us know what you think!

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Sun Sign Designs redesigns Fox Run Brands’ website

This Pennsylvania-based supplier of premiere kitchenware ships thousands of innovative products to specialty retailers across North America. For over 40 years, Fox Run Brands has equipped these businesses with the kitchen tools needed to perform in the retail industry, and when it came time for Fox Run Brands to update its website to continue its remarkable customer experiences, it turned to Sun Sign Designs to cook up a new, dynamic blueprint.

Sun Sign Designs reinvigorated Fox Run Brands’ website, managing to successfully maintain the supplier’s desire for an imagistic aesthetic while implementing more user-friendly features for prospective clients, such as a new mobile view. Sun Sign Designs also improved the website’s security and ensured its ability to pass recent PHP updates. In the end, Sun Sign Designs consolidated 4,000 pages from the previous site to smoothly showcase Fox Run Brands’ variety of fun and functional products—which are now easy as pie to access and view.