Digital Marketing News in the Tampa Bay Area and Vestal New York.

Sun Sign Designs Services Are Now Accessible To People With Disabilities

Sun Sign Designs Inc. strives to ensure that its services are accessible to people with disabilities. Sun Sign Designs Inc. has invested a significant amount of resources to help ensure that its website is made easier to use and more accessible for people with disabilities, with the strong belief that every person has the right to live with dignity, equality, comfort and independence.

With that said, with each new site we build in any of our product lines, we will be providing this service as a value add. To our existing clients, we will be offering this service with the next site update.

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Reducing Your Time While Increasing Your Bottom Line

Blue Rooster Web: Reducing Your Time While Increasing Your Bottom Line

Time is money. It’s the most valuable non-tangible asset we’re given. It can’t be bought or sold but it can be used and spent. It allows us to watch our kids grow up, our businesses expand, and our finances increase – if we use it wisely.

As business owners, we understand the importance of time. Putting in the time on one thing usually means sacrificing it on another. This is a major issue for most businesses, which must account for company promotion and prospecting.

Though we know that marketing is important, according to a Capital One Spark Business survey, 76 percent of small business owners report facing marketing challenges, while 39 percent say that they have not executed any marketing initiatives in the last six months. Contributing to that difficulty: The failure to outsource.

A 2016 study by Deloitte found that enabling core business functions and cutting cost are the primary drivers to outsourcing. Outsourcing can even save you 60 percent on overhead costs and increase company productivity and competitiveness 10- to 100- fold. In other words, you may be great at what you do, but if you’re forced to spend a lot of time on marketing instead, it often becomes difficult to grow. On the flip side, if you don’t do any marketing it also becomes difficult to grow.

This conundrum spurred on our mission to eliminate the burden of spending time on your marketing when it could be better spent elsewhere. And thus Blue Rooster Web was born. We serve as your marketing team so that you can take care of what you do best: your business.

Blue Rooster is a digital marketing and web design company, taking the guesswork – and the wasted hours – out of your day. We understand the most valuable aspects of online marketing and have combined them together to create an affordable, monthly subscription service built specifically to meet your needs. From our website designers and programmers, to our content writers and marketers, our team takes pride in our work, which is custom created for each client. When compared to other subscription-marketing companies, Blue Rooster Web offers services with the following beneficial differentiators.

1. Affordability

Providing the best quality for the most affordable prices, Blue Rooster can make your life and your marketing easy to manage. While most quality work is commonly available a la carte for companies with substantial budgets, for less than $100 per month we provide numerous services within a single package. These services include:

  • Domain Name and SSL Certificate
  • Website Hosting
  • Custom Website Design
  • Content Management System
  • Content Writing / Content Management
  • E-commerce Solution
  • Monthly Edits
  • Search Engine Optimization (SEO)
  • Dedicated Marketing and Support Team
  • Monthly Reporting

2. Flexibility

Aside from affordability, one of the most difficult aspects of contracting with vendors and outsourcing work is the idea of entering into an agreement that you become unhappy about, or about which you change your mind. However, with a month-to-month contract, Blue Rooster allows you seamless service without the long-term commitment. We’re convinced that our results are strong enough to keep our clients coming back month after month.

3. High Quality

The biggest way in which Blue Rooster Web is unlike most other subscription digital marketing companies is the pride we take in the quality of our work. Though many companies seemingly of the same or similar nature may cost the same, Blue Rooster Web stands out for its custom, high quality work and attention to detail. We don’t believe in website templates, or slapping up generic content. We take the necessary time to build our websites and content solely from each company’s brand messaging goals and overall objectives in order to create one cohesive identity.

In 2017, almost half (46.8 percent) of the global population used the Internet. According to Live Internet Stats, in 2019 there are 72,762 searches per second, and business listings with a website receive 25 to 35 percent more clicks. These are just a few of the many statistics demonstrating the great importance of Search Engine Optimization (SEO). With the big impact that SEO makes on each and every website, we make certain that your SEO is garnering your site the attention it deserves.

In addition to the SEO that our website programmers incorporate into each site, our specially written, original, and unique content, crafted by experienced copywriters, helps to give your SEO – and your brand awareness – a bigger boost. Adding on regular blogging services also improves the visibility of your site.

Whoever Said “No Risk, No Reward” Never Used Blue Rooster Web

Are you failing to obtain a constant stream of new business from your website? Is your brand recognition and reputation stagnant? Do you hate the idea of being stuck in a long contract?

If your company is in need of a quality website and strong digital marketing presence, let Blue Rooster worry about the details. If you are interested in improving your company through a new website, website rewrite, or blog articles Blue Rooster has it covered. For more information about how we can make a positive impact on your business and its revenue, contact us today! Instead, get back to the business of your business. Isn’t it about time?

SSD Launches the Life Enrichment Center of Tampa Bay

We are proud to launch the Life Enrichment Center website. The relaunch of this website, with a new WordPress upgrade, supports critical functions for operations during this period in history. Due to the lock down from the COVID-19, the calendar and online reservation system allows the LEC to stay operational even through a city wide lockdown.

Used as part of workflow management, the site assists members in participating in classes virtually and provides accountability for who participates in classes. Looking into the future, the site can provide the opportunity for online classes for individuals who are disabled or are home bound.

We are proud to be a part of this project. Please check out the LEC’s website at https://lectampa.org If you know anyone in the Tampa area who would like to become a member, please share this page.

Life Enrichment Center Tampa Bay

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Launches Saints Youth Sports Website

I have played sports my entire life, specifically soccer. As a parent, I put all three of my children in sports through their school and also at a club level. As the seasons passed I became irritated that scheduling for games and practices appeared to be last min or only a week in advance.  It is hard enough to balance the lives of three kids but not having clarity on what was going on a week in advance was frustrating.

Then I became a coach. I could see the perspective of both the parents and from my point of view as a coach.  What was missing was transparency in everything. Parents had no idea where booster money went, when camps or next seasons sign up were going to happen, and in this case, how do you funnel kids from kindergarten to 6th grade into a high school platform? Mind you, these are all private schools individually supports under one county umbrella.

After looking at each major sport that the schools had to offer, spending time talking to parents, administrators and coaches, we came up with a set of tools to solve the challenge of transparency. Transparency was not just with parents to coaches, it was also to groups of coaches, who at the time just did what they needed to do to accomplish their seasons goals. Once the season ended, where did these athletes stand with either, the next seasonal sport or the next season of their sport?

Most people do not realize that 90% of all sports programs run on booster money or donations. Fees for the sports pay for some uniforms and insurance. It does not cover the field maintenance, equipment, coach’s costs, and improvement projects.

Back to tools. We created Saint Youth Sports out of the necessity to retool the Catholic Schools of a Broome County’s sports program. By building a platform where everyone could see the calendar of events on a seasonal basis and when camps or pickup games are occurring. Showing the projects and needs of the entire program while providing donors a place to directly contribute to a specific project they care about. Allowing donors to receive tax benefits to their contributions and show the progress of a project as it progresses. Setting up vendors to provide spirit wear and merchandise that can be bought directly off the site and returns a portion of sales back to the booster program. Allowing parents to showcase their child on the site by a submittal process.

Finally the most important part, the student athletes. Providing athletes resources to help them develop their skills. As an addition to the site, we started to use the Team Snap App to manage an athlete’s sports profile. This allows a workflow from K all the way through to 12th grade, where coaches no longer have to hunt down parent’s information and can communicate more effectively with athletes, parents, and other coaches.

Now before we pat ourselves on the back, a great big thank you needs to also be given to everyone outside of our organization who helped with this project and will continue to help with this project. This type of project would never possible without everyone’s help.

#livelifepositively #schoolsystems #education #saints #sports #extracurricular #youthsports #littlesaints #saintyouthsports #loveofthegame #games #womensports #mensports #growth

 

Prefecture Studio Park and Gaming at Synapse Summit 2020 Tampa FL

Come visit us and our client Prefecture Studio Park & Gaming during the Synapse Summit at the Amalie Arena February 11th and 12th in Tampa Florida. We are super excited to be representing Prefecture Studio Park and Gaming.

Prefecture is  a youth/amateur Esports training & education center. Their philosophy is based on having club members  decide what they want to play, the content they want to learn and which events they want to have! It is a training center for the gaming community by the gaming community!

We would be honored if you came and visited us in section 109 of the Amalie Arena. Don’t forget gamers Rule!

Pine Wood Durby Track Rebuild

I am a den leader for Boy Scouts of America, Pack 244 out of Vestal NY. Over the last few years we have been running the pine wood derby on an old wooden track that is about as old as when the pack was founded. Seeing that the track was aging, I decided this year to refurbish

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Blue Rooster Web Launches Never Ending Basket Website

Blue Rooster Web has just added the launch of another new and exciting website to its ever growing portfolio. A Never Ending Basket, a company making thoughtful, one-of-a-kind gift baskets, now has an online presence that showcases its beautiful work.

The stars of A Never Ending Basket are the handcrafted and compiled baskets themselves. That’s why it was so important to show plenty of examples of previous work on the site, including a large rotating slider of pictures on the homepage.

With an option for fully customizing your own basket, the website has been built with a page on which it features fields to fill out and explain everything from the date it is to be delivered, to the occasion for the basket, to the favorite colors and hobbies of the recipient.

At the top right of the header, the visitor can click on a link titled “Our Baskets,” to see a whole variety of previous themes with pictures. From baskets as thoughtful as a Spa theme, to a Grilling theme for dad, a Welcome basket for new employees, or a Surgery Survival Kit, the site shows that these baskets can be designed for any and every occasion.

With a blue and white color palate, the site exudes feelings of calm and serenity, and ties into the company’s focus on gratitude. The idea of gratitude can be seen throughout the website, with mention of it on multiple pages. This serves to emphasize what the company’s owner believes to be the importance of sending someone a basket. Each sent with a handwritten note, no matter the occasion, the individual gifted it will feel your gratitude for having them in your life.

With well though-out Search Engine Optimization (SEO) content that also expresses the true message of the brand, not only will the site realize an increase in exposure, but also the company will be properly represented when seen.

With its simplistic text, easy-to-understand verbiage, and beautiful, color photos, A Never Ending Basket’s website is one that makes both its company and ours quite happy.

To learn more about A Never Ending Basket and how you can show your gratitude to someone, visit the website or email [email protected].

To learn more about Blue Rooster Web and the services that we offer, visit us online or email [email protected]today!

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BRW Launches Seeds To Sew Website

Blue Rooster Web is SEW proud to launch the new Seeds To Sew International Website. Here is the break down!

Seeds to Sew International, Inc. is a US-based, 501(c)3, non-profit organization with the mission of improving the lives of women and girls in disadvantaged communities through education and job skills training. Their goal is for the women and girls in their programs to use these job skills to earn money and to support themselves and their communities.

By purchasing products on their website, you directly support the artisans who made them. Whether you are buying our design-patented Enkiteng bags (cloth gift wrapping bags), Enkisoma jewelry (Maasai beaded jewelry), Githomo gifts (handicrafts made out of banana tree bark and other natural materials), Kiondos (baskets made out of recycled plastic), or one of our featured pop-up items, your purchase directly contributes to their mission of empowering women and girls in impoverished areas of the world.

Check out their site and our website development work at https://seedstosew.org

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Dirty Words

How Everyday Business Terminology Can Get Flagged by SPAM Filters

I recently had a conversation with a client about how the use of his business name in the subject line of his email was getting picked up by SPAM filters when he sends out his monthly newsletter. Why had the word “financial” become a dirty word? If you are like me you get 50 calls a day about expansion capital. Not only do I get calls, I also receive unwarranted texts and emails with regards to this same topic. If you get enough people complaining and marking these emails as SPAM, then certain words get targeted going forward.

So where is the line between legitimate businesses and SPAM? In many cases that line has disappeared.

Lets add another variable to this equation. Content. A lot of companies use their newsletter as archives on their website to help broaden their website’s footprint and help improve their rank on the search engines. You’ve probably heard a lot about Search Engine Optimization (SEO) and how using certain keywords can raise your website’s visibility. But what you may not have heard is that the word choice in your content not only has the power to allow more people to see you, but when it comes to emails, it can influence whether you can be seen at all.

While certain keywords can help to improve your online ranking, certain words can also trigger the SPAM filter. You may have stellar content that properly represents your brand and gets your messaging across in an easily understood manner, but if your email includes certain words, it won’t matter how great your content is – it simply won’t be seen. But why is that? It may just end up in your SPAM filter.

Trigger Words

There are actually hundreds of common words and phrases that most SPAM filters will pick up on. These are known as “trigger” words. Though this list of words and phrases is continuously changing, here are just a few examples – you may be surprised.

• #1
• 100%
• Affordable
• Cancel
• Buy
• Click Here
• Credit Card
• Deal

It is not easy to predict all of the words that will trigger SPAM filters, however there are many online resources that you can use to check to see if a word has been listed as a common SPAM word.

Here are a few best practices that can be used to avoid the dreaded SPAM filter:

• Use more than one word in subject lines
• Double check spelling
• DON’T USE ALL CAPS
• Do not include exclamation points!

Sun Sign Designs Can Help!

If you want to learn more about trigger words, email marketing, SEO, and other methods for improving company visibility, Sun Sign Designs, Inc can help. To learn more about Sun Sign Designs and the services that we offer, visit us online or email [email protected] today!