Digital Marketing News in the Tampa Bay Area and Vestal New York.

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Sun Sign Designs Finds the Cure for Herbal Healers’ Website

Herbal Healers is a Pennsylvania-based CBD retailer committed to offering high quality, lab-tested products to its customers. Herbal Healers’ 100% organically grown plants produce a rich, highly-concentrated strain of CBD that is used in its tinctures, soft gels, dog chews, topical balms, and face serums. From its founding, it has been Herbal Healers’ mission to prioritize the education of its consumers and to ensure they have access to the information needed throughout their CBD journey. In order to keep the consumer first and foremost, Herbal Healers turned to Sun Sign Designs to host and completely rebuild its website to create optimal customer experiences.

During the website redesign process, Sun Sign Designs strengthened Herbal Healers’ Search Engine Optimization so it ranked higher in searches, increased traffic and sales on its website, and boosted its return on investment. Sun Sign Designs then created new product and package designs that looked professional and appealing in order for Herbal Healers’ products to stand out in an already saturated CBD market. We know that product-based businesses like Herbal Healers must meet the aesthetic expectations of its audience in order to bring in new and returning customers. Sun Sign Designs affordably streamlines that process with the expert photography, digital design, and graphics needed to visually authenticate and add value to a business’s products.

Not only did Sun Sign Designs enhance Herbal Healers’ platform and online marketplace, but it also fortified Herbal Healers’ business model by providing the tools needed to establish an affiliate marketing system and a subscription-based service. Herbal Healers’ subscription service, The Healing Club, in which subscribers receive a variety of CBD products for a monthly fee, builds reliable recurring revenue online, generating long-term sustainability for Herbal Healers that one-time purchases of its products cannot.

Check out Herbal Healers’ new website and product design at https://herbalhealerscbd.com, and let us know what you think!

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Sun Sign Designs redesigns Fox Run Brands’ website

This Pennsylvania-based supplier of premiere kitchenware ships thousands of innovative products to specialty retailers across North America. For over 40 years, Fox Run Brands has equipped these businesses with the kitchen tools needed to perform in the retail industry, and when it came time for Fox Run Brands to update its website to continue its remarkable customer experiences, it turned to Sun Sign Designs to cook up a new, dynamic blueprint.

Sun Sign Designs reinvigorated Fox Run Brands’ website, managing to successfully maintain the supplier’s desire for an imagistic aesthetic while implementing more user-friendly features for prospective clients, such as a new mobile view. Sun Sign Designs also improved the website’s security and ensured its ability to pass recent PHP updates. In the end, Sun Sign Designs consolidated 4,000 pages from the previous site to smoothly showcase Fox Run Brands’ variety of fun and functional products—which are now easy as pie to access and view.

LIFE-PROOFING’ YOUR BUSINESS

‘Life-proofing’ Your Business
Pivoting in the Age of COVID-19 and Beyond

Are you in need a solution for saving your business RIGHT NOW?

During this unprecedented time, many businesses are finding great difficulty in conducting business as usual. It can be extremely worrisome when what has always been effective becomes unsuccessful practically overnight. When things change so drastically, so too must many business models. BUT HOW?

The good news is that there is so much that you can do to transition your business in order to adapt to the times.

 

IS YOUR BUSINESS STRUGGLING WITH:

• Making enough money?
• Continuing to grow?
• Maintaining operations?
• Paying its employees?

 

ARE YOU STRUGGLING WITH:

• Paying your bills?
• Feeling stuck or overwhelmed?
• A lack of direction?
• Peace of mind?

If you’re ready to cut out wasted time and money and start adapting your business to find stability and success no matter the economic climate, this is a workshop you won’t want to miss!

Are you ready to find a solution and make money?

JOIN US for a COMPLIMENTARY workshop

May 8, 2020
10 a.m. – 12:00 p.m. EDT

*** Seats are LIMITED ***

Register Today!
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Collaboration Makes For The Best Results

Over the course of the last 20 years that we have been in business, one of our core avenues for our work portfolio has been partnerships with Advertising Agencies. Spark New Business, located in Old Forge, PA is one of these agencies. Spark contracted us to assist with Realty Network Group’s website as it had a very expansive wordpress setup and also included the IDX framework used by Realtor websites to populate MLS listings into the site. They also contracted us because of our speed and efficiency of getting large projects completed.

Spark delivered to us a fantastic design. Designed around a real estate wordpress plug-in, the site design streamlined the buyer and seller process in a way that all devices could easily navigate the site. The pervious site had major challenges with mobile view and hampered the user experience. This was completely solved in the new design.

Behind the design, lay a real estate plugin that was over utilizing server resources. We helped assist Realty Network in identifying what they needed to do on their end to resolve these challenges. As well as, making changes on how the plug-in showed information on the site in a more efficient way. We also added in analytics to assist them in calculating marketing decisions and building out trends.

Collaboration makes for the best results because each entity brings different perspectives to a challenge and helps build the best solution. In the advertising agency world, traditionally, it has been a cut throat environment for decades. However building trust with real partners is very important if as advertisers will are to survive. Sun Sign Designs has been doing just that for two decades. The results are obvious if you look at what we have built with Spark.

Please check out our work on Realty Network Group. And do us a favor and check Spark New Business and tell them hi for us. Finally, if you like to partner with Sun Sign Designs, please give us a buzz.

 

Realty Network Group

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Sun Sign Designs Enters the World of CBD Advertising

When I met Fawn Organics I immediately fell in love the with products they were selling. THC-Free CBD products that had a major health benefit. I also was up for the challenge of marketing CBD products. Cathi was awesome and shared many documents about CBD advertising and I was amazed. Not at the lack of knowledge we had, but how the rules of marketing this type of product aligned with how we do marketing.

Brilliantly phycological marketing that did not mention CBD at all. Yeah CBD is a dirty word. We had to do marketing that appealed to the senses in the subtle way. Anyone who has works with us has heard me talk about how the website is the center of the wagon wheel and the digital marketing are the spokes of that wheel. The website can use whatever vernacular clearly defines the products, however, it cannot mention that CBD products provide health benefits. We know they do and so does the FDA 😉  The external advertising cannot mention CBD at all. Facebook who plays both sides of the aisle on this one, states they will ban the use of the word CDB. However, I have noted in my visual research that they “allowed” bigger players to use the word CBD in their context. Other social media channels, email marketing, and some SEO will not allow the word CBD to be used. We did a keyword check on Google for paid advertising for the keyword CBD… non existent. Bottom line is that you can not be bold and literal with this type of product line.

Phycological marketing is our favorite. So game on.

We like to introduce our newest website to our portfolio of work, Fawn Organics. Please shop local while we all #flattenthecurve and give Fawn Organics the opportunity to exceed your expectations. https://fawnorganics.com . As always, drop us a line, comment on our website and feel free to ask us any questions.

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Redesign and a Refresh for JK Executive Search Website

Sun Sign Designs launches the newly revised JK Executive Strategies website. This Rochester New York based client has been growing for sometime and needed a new and fresh look to expand their services. Starting with retained executive search strategies, they have expanded into other professional recruiting services like professional search, contract strategies, human resource services, talent management, and non-for-profit strategies. Removing a lot of the pervious extra copy, we streamlined the pages down to a more minimalist view, featuring a value proposition for each service they provide.

They most recently added a new section to their site called Resume Builder. This new service helps job seekers create and present a resumé that can land them their next job.

Please check them out at https://jkexec.com and let us know what you think.

Family Is First

I often use my personal experiences to help guide and coach my clients and business acquaintances. But recently with all of the changes going on, I find myself at a loss for internal inspiration.

Recently I was having a conversation with an old friend. My children’s grandmother to be precise. We were talking about how my oldest son would not get to experience the formalities of being a senior in the last few weeks of high school due to COVID 19 and our seclusion from each other. I quickly said, that he was fine and the formalities were just that, formalities. Her response was quick, “are you not romantic at all?”

I laughed and responded, “I am romantic but I do not have an attachment to things or pomp-and-circumstance.” Of course she ask why. I explained. When I was 25 years old, my house almost burnt to the ground. It was salvageable but I lost nearly everything. That same year, prior to the fire, I lost my daughter. After two divorces and many other tragic events, I have learned not to become attached to things. They come and go. She had no idea, because I never talk about it with anyone. I then reminded her, that the only thing I care about is people.

A few weeks back, I was with a friend driving to go Mt Biking. He was frustrated with his significant other. I guess his challenge was that even though she live a  mier 45 or less minutes away. When he really needed her she would not put forth the effort and come to his need. He then looked at me bothered and stated, however, even though you live 1200 miles away, if I said I really needed you, with no questions asked you would book a flight and be here in a few hours. He was right. I would do that.

Why would I do that? To me it is such a simple answer. It is what I am suppose to do. But not only that, to know exactly what people need before they know they need it. To listen to their words, subtitles, and tone. I know when they need a friend. Not just because is convinces my life, but so it convinces their life.

I have been known to give up everything to help some out, to make sure they were whole. Or as the Bible says, “Do unto others as they would do unto you.”

And this is where I come back to, I am currently at a loss for internal inspiration.

This whole pandemic thing starts to flush out who cares, who is willing to shelter in place with you or not. Who calls you and checks in with you knowing that you may need a friend. Who is willing to drive/fly 1000 miles to be with you or not. When you have spent your whole life taking care of others, who really completes the line “would do unto you”. Because when the house burnt down, I went into save my son, un-protected and un-trained un-caring what happened to ME. Because I am unselfish.

Right now, there are thousands of people caring for others, who are doing amazing work and completing the line “would do unto you”. I applaud each and everyone of your selfless sacrifice. Without your sacrifice for your own personal well being, the rest of the world would stop and enter an even more precarious place. But when those people come home from their long day. Who is there for them? Is it a spouse, a son or a daughter.  Is is roommate or a friend?

Family (related or not) is first. To be enveloped in our sanctuary with those who matter most as we weather this storm is or would be amazing. With each passing day we all learn something new. I hope we all can lose our attachment to things. We can stop fighting and fueling the negativity that surrounds us. I hope we can all bridge the gap that we should be bridging right now. That we can see beyond our selfish ways and start following the Golden Rule. I hope it does not take the drama that I laid out as an example above to break the mule in you, for change to occur.

Like my title reads Family Is First, hold on to it tight and do not let it go.

 

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What is the Value of Marketing for Nonprofit Organizations?

A nonprofit organization is one which uses its funding in order to pursue and promote a specific charitable cause rather than profits, as do for-profit businesses. There are many reasons as to why Sun Sign Designs is beneficial for nonprofits.

Smaller Budgets and Shorter Contracts

Operating on an often-tight budget, marketing can sometimes be underutilized by nonprofits. Commonly they cannot afford to spend the mega-dollars larger for-profit businesses tend to shell out on promotion. This is only compounded by the fact that it is much harder for nonprofit organizations to gain an audience as businesses do by leveraging things like social media. They do not tend to get a lot of attention on social media and typically do not greatly benefit from advertising. This often results in a waste of time and resources.

With a month-to-month contract, Sun Sign Designs is a smart way for nonprofit organizations to run their marketing. It is often difficult to know where an organization will be in six months or a year from now. Without the extreme commitment often demanded by other marketing companies, nonprofits can feel good about their spending.

Strong Brand Identity

Still, the use of marketing is extremely important for nonprofit organizations in order to promote their message as well as themselves. Since they predominantly run off of volunteers and donors, they need a way to market to them that would make them want to help their cause.

In order to achieve these goals, branding is absolutely crucial for nonprofit organizations. The look and feel of all of the organizations collateral – and especially its website – must successfully convey the nonprofit, its message, and its cause.

Overall Customer Experience

One of the most important strategies for nonprofit organizations are dynamic, quality websites that can educate, build awareness, display images, share the mission, increase credibility, and save on the printing and mailing costs of offline marketing. An easily accessible, beautifully designed, and informative website can even help with the underlying client experience, another component of the overall brand. Having its own identity allows a nonprofit to carve out an identity all its own, and to create a memorable brand for both clients and donors.

Improve Public Relations

Many nonprofits are also able to exist due to successful marketing events. However, in order for the public to attend these programs, they must first be made aware of them. Offering a website that shares important information can prove key to effective fundraising efforts.

Sun Sign Designs Can Make a Difference

For these reasons and more, Sun Sign Designs is an amazing tool for nonprofit organizations. Providing short-term, cost-effective websites, which enable these organizations to relay messaging, build clear brand identity, share programs and events, educate, and improve overall marketing, can make all of the difference when it comes to a nonprofit’s success. To learn more about Sun Sign Designs’s services and offerings as well as how it can benefit your nonprofit organization, contact us online or email us directly at [email protected] today.

Sun Sign Designs Services Are Now Accessible To People With Disabilities

Sun Sign Designs Inc. strives to ensure that its services are accessible to people with disabilities. Sun Sign Designs Inc. has invested a significant amount of resources to help ensure that its website is made easier to use and more accessible for people with disabilities, with the strong belief that every person has the right to live with dignity, equality, comfort and independence.

With that said, with each new site we build in any of our product lines, we will be providing this service as a value add. To our existing clients, we will be offering this service with the next site update.

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Reducing Your Time While Increasing Your Bottom Line

Sun Sign Designs: Reducing Your Time While Increasing Your Bottom Line

Time is money. It’s the most valuable non-tangible asset we’re given. It can’t be bought or sold but it can be used and spent. It allows us to watch our kids grow up, our businesses expand, and our finances increase – if we use it wisely.

As business owners, we understand the importance of time. Putting in the time on one thing usually means sacrificing it on another. This is a major issue for most businesses, which must account for company promotion and prospecting.

Though we know that marketing is important, according to a Capital One Spark Business survey, 76 percent of small business owners report facing marketing challenges, while 39 percent say that they have not executed any marketing initiatives in the last six months. Contributing to that difficulty: The failure to outsource.

A 2016 study by Deloitte found that enabling core business functions and cutting cost are the primary drivers to outsourcing. Outsourcing can even save you 60 percent on overhead costs and increase company productivity and competitiveness 10- to 100- fold. In other words, you may be great at what you do, but if you’re forced to spend a lot of time on marketing instead, it often becomes difficult to grow. On the flip side, if you don’t do any marketing it also becomes difficult to grow.

This conundrum spurred on our mission to eliminate the burden of spending time on your marketing when it could be better spent elsewhere. And thus Sun Sign Designs was born. We serve as your marketing team so that you can take care of what you do best: your business.

Sun Sign Designs is a digital marketing and web design company, taking the guesswork – and the wasted hours – out of your day. We understand the most valuable aspects of online marketing and have combined them together to create an affordable, monthly subscription service built specifically to meet your needs. From our website designers and programmers, to our content writers and marketers, our team takes pride in our work, which is custom created for each client. When compared to other subscription-marketing companies, Sun Sign Designs offers services with the following beneficial differentiators.

1. Affordability

Providing the best quality for the most affordable prices, Sun Sign Designs can make your life and your marketing easy to manage. While most quality work is commonly available a la carte for companies with substantial budgets, for less than $100 per month we provide numerous services within a single package. These services include:

  • Domain Name and SSL Certificate
  • Website Hosting
  • Custom Website Design
  • Content Management System
  • Content Writing / Content Management
  • E-commerce Solution
  • Monthly Edits
  • Search Engine Optimization (SEO)
  • Dedicated Marketing and Support Team
  • Monthly Reporting

2. Flexibility

Aside from affordability, one of the most difficult aspects of contracting with vendors and outsourcing work is the idea of entering into an agreement that you become unhappy about, or about which you change your mind. However, with a month-to-month contract, Sun Sign Designs allows you seamless service without the long-term commitment. We’re convinced that our results are strong enough to keep our clients coming back month after month.

3. High Quality

The biggest way in which Sun Sign Designs is unlike most other subscription digital marketing companies is the pride we take in the quality of our work. Though many companies seemingly of the same or similar nature may cost the same, Sun Sign Designs stands out for its custom, high quality work and attention to detail. We don’t believe in website templates, or slapping up generic content. We take the necessary time to build our websites and content solely from each company’s brand messaging goals and overall objectives in order to create one cohesive identity.

In 2017, almost half (46.8 percent) of the global population used the Internet. According to Live Internet Stats, in 2019 there are 72,762 searches per second, and business listings with a website receive 25 to 35 percent more clicks. These are just a few of the many statistics demonstrating the great importance of Search Engine Optimization (SEO). With the big impact that SEO makes on each and every website, we make certain that your SEO is garnering your site the attention it deserves.

In addition to the SEO that our website programmers incorporate into each site, our specially written, original, and unique content, crafted by experienced copywriters, helps to give your SEO – and your brand awareness – a bigger boost. Adding on regular blogging services also improves the visibility of your site.

Whoever Said “No Risk, No Reward” Never Used Sun Sign Designs

Are you failing to obtain a constant stream of new business from your website? Is your brand recognition and reputation stagnant? Do you hate the idea of being stuck in a long contract?

If your company is in need of a quality website and strong digital marketing presence, let Sun Sign Designs worry about the details. If you are interested in improving your company through a new website, website rewrite, or blog articles Sun Sign Designs has it covered. For more information about how we can make a positive impact on your business and its revenue, contact us today! Instead, get back to the business of your business. Isn’t it about time?