Digital Marketing News

Conversations about our clients, tech trends and community service in the areas we serve.

Personalized Email Marketing
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The Do’s and Don’ts of Personalized Email Marketing

We all understand the power of personalization. Receiving emails tailored to our interests makes us feel seen and understood. These personal touches create authentic, lasting connections. With personalization, people will open, read, and…
Personalized Email Marketing

Email Personalization Practices that Get Results

How does personalization factor into email marketing? Well, today, personalization is much more than using your customers’ first name in emails. Email personalization is a marketing strategy that uses email subscribers’ data to make communications…
Customer Loyalty Program
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Level Up Your Loyalty: Which Customer Loyalty Program is Right for Your Brand?

The truth about loyalty programs is that not all of them will work for your business. You need to find a program structure that aligns with your business’s needs and your target audience’s desires and behavior. Once you have a good understanding…
Customer Loyalty Program
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Building a Customer Loyalty Program: Where to Start?

A hard reality for businesses to swallow is this: customer satisfaction doesn’t always equal customer loyalty. A happy customer may contribute to a good review or two, but it doesn’t guarantee repeat business. Satisfaction is fleeting.…
Brand Loyalty Customer Loyalty
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The Importance of Loyalty in Modern Marketing

Even when customers find a product that meets their needs, they may still be interested in trying out and experimenting with other brands. What can your business do to make them stay? What is Brand Loyalty? Simply put, customers who are…
Inventory Management
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Inventory Efficiencies Businesses Need to Grow

Inventory management can make or break a business. It is much more than simply having the right products and maintaining accurate stock counts—it is having the right products at the right time in the right amount. For product-based business…