Digital Marketing News

Conversations about our clients, tech trends and community service in the areas we serve.

Buyer's Journey
,

Inside the Buyer’s Journey: Your Guide to Each Stage

Understanding the different stages of the buyer’s journey is crucial if your business wants capture potential customers and successfully propel them through your sales funnel. When you fully understand each stage of the buyer’s journey,…
Data Management
,

How Can Data Management Transform Your Business?

Businesses have access to more data now than ever before—from customer data to product data, transactional data, marketing data, and social media data. This data helps businesses gain actionable insights and drive strategic decisions that…
Brand Persona

Building a Brand Persona with Analytics & Segmentation

Just like every person has a personality, so does every business. An individual’s personality naturally influences how others will view them and interact with them. Your brand’s personality has the same impact on your audience. Believe…
Audience
, ,

How Well Do You Really Know Your Audience?

Do you actually know your audience? Your first reaction may be to say, of course! But pause for a moment. Do you know exactly what to say in your marketing? If you don’t know the messaging that sparks conversions, then you may not…
Demographic Segmentation
,

Looking for Valuable Insights? Demographics Yield Major Marketing Benefits

Anything that can help your business better understand your audience is a good thing. If you don’t know who your target customers are, then you definitely don’t know their wants and needs—and if your business doesn’t know your customers’…
Marketing Analytics
, ,

Data Analytics is Key for Your Digital Marketing Strategy

Your business’s digital marketing decisions need to be backed by data. Otherwise, without objective analytics, your business risks throwing your time and marketing budget into strategies that don’t give you the desired results. What is…