Digital Marketing News

Conversations about our clients, tech trends and community service in the areas we serve.

Label Design
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How the Right Label Design Can Transform Your Product

It’s the thing that can make us halt and do double-takes as we hurry through store aisles. It’s what determines if we put a product in our carts or back on the shelf. Great label designs catch consumer attention, spike their curiosity…
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Why is Brand Storytelling So Important?

Storytelling has been an innate part of the human experience since the beginning of time. Stories have long captivated us and left lasting impressions. Communication and stories are a basic part of who we—humans are driven to tell stories…
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How Can You Turn Website Speed into a Competitive Advantage?

You wouldn’t think something as small as page loading speeds would impact something as big as the success of driving forward your business’s mission—but it does. When a user first decides to visit your website, the first thing they…
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How Automated Marketing Tools Can Save Time & Increase Profit

Automated marketing tools can save businesses from time-consuming and repetitive tasks like sending emails, updating social media, deploying website content, and overall website management. Automation helps businesses reach their audience at…
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5 Reasons Why Your Website Needs to be Mobile-Friendly

It’s not news that people spend hours on their smartphones everyday. Consequently, ensuring your business has a mobile-friendly website isn’t just a convenient bonus for your customers—it is essential. In 2016 alone, mobile commerce…
Speed Test
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Website Speed: Why is it Essential for Your Business’s Success?

Website speed is often the last thing on people’s minds when they are designing the perfect website for their business. While page design, layout, content, and imagery play large roles in a website’s success, optimal website speed actually…