Digital Marketing News

Conversations about our clients, tech trends and community service in the areas we serve.

Personalization in Email Marketing: How to Increase Engagement Rates

In the ever-evolving landscape of digital marketing, personalization has emerged as a crucial factor in capturing and maintaining audience attention. Consumers are no longer satisfied with generic, one-size-fits-all messages; they crave content…

The Psychology of Email Subject Lines: How to Capture Attention

In the crowded and competitive world of email marketing, your subject line serves as the first, and often most critical, impression. It’s the gateway that determines whether your carefully crafted email will be opened or ignored. Understanding…

How to Improve Your Email Deliverability Rates: Common Pitfalls and Solutions

Email marketing is a powerful tool for engaging with your audience, driving conversions, and building lasting customer relationships. However, even the most compelling email campaigns are worthless if they don’t reach your subscribers' inboxes.…

Email List Segmentation: Best Practices for Targeted Campaigns

In the world of email marketing, the concept of "one size fits all" is long gone. Today, successful marketers understand that delivering relevant content to the right audience is key to driving engagement, conversions, and customer loyalty.…

A/B Testing in Email Marketing: What to Test and Why It Matters

In the fast-paced world of email marketing, making decisions based on assumptions or gut feelings can lead to missed opportunities and suboptimal results. This is where A/B testing comes into play. A/B testing, also known as split testing, is…

The Future of Email Marketing: Trends to Watch in 2024

As digital marketing continues to evolve, email remains one of the most effective channels for reaching customers. However, the landscape of email marketing is shifting, driven by new technologies, changing consumer behaviors, and increasing…