Digital Marketing News
Conversations about our clients, tech trends and community service in the areas we serve.
How Google’s New Rules Will Change the Way You Manage Your Content
One of the realities of managing an online web presence is that the factors that contribute to your overall strategy will always be changing. Seemingly minute adjustments to Google’s algorithm can send your once popular website…
Video Marketing Will Continue to Grow in Importance in 2016
Online video is set to remain a powerful media phenomenon going into 2016, and many companies are contributing to the trend. According to AOL research, advertising budgets are shifting away from TV toward digital platforms. This trend is in…
Beware of the Dark Side: The Risks of Black Hat SEO and How to Avoid Them
Search Engine Optimization is good. More accurately, SEO is an essential part of the online marketing strategy for your company’s website. We’ve covered this topic before, but the affirmation of SEO’s utility is necessary given the pervasive…
Health Wear Rental Gets A Facelift
Heath Wear Rental of Endicott New York just got a website facelift. The company supports local doctors and medical agencies by providing a dedicated laundry service for scrubs, gowns and lab coats. The update was designed to modernize their…
Constance Foundation Hockey 4 Hope
In 2010 the first Hockey 4 Hope game was played and the Constance Foundation was established. Perhaps you remember Constance “Connie” Glauser, she passed away in May 2006, leaving a void that has never been filled. Connie was…
Strategy Vs. Tactics: What Does Your Company Really Need?
Do you know the difference between strategy and tactics? Unless you’re in the military, the difference between the two words may seem semantic and meaningless for practical concerns. Both are ways to organize your efforts and energy towards…
