Digital Marketing News

Conversations about our clients, tech trends and community service in the areas we serve.

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Search Engine Optimization (SEO): Getting Google to Work for Your Business

We discussed in last week’s article how social media has grown in importance for potential customers to link to your business, potentially surpassing search engines as the most prominent way for users to find you. There is no doubt, however,…

Emphaticaleigh LLC Launches Artist Marketplace Website

December 3, 2015 Today Emphaticaleigh LLC is officially launching its site emphaticaleigh.com as an online marketplace for artists to meet, communicate and sell their pieces of work to interested buyers. The website already features work…
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Social Media: The Essential Portal for New Customers

    Which would you prefer: having to directly search for information yourself, or to have relevant information delivered to you, by your friends, in an interesting and entertaining package? The contrast between the two choices…

Strategy: Where Either Success or Failure Can Begin

Strategy – noun - strat·e·gy\-jē\: a careful plan or method for achieving a particular goal, usually over a long period of time. Does your company strategy meet the Merriam-Webster Dictionary definition? Would you consider your strategy…
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Conquering YouTube Nation: Why Video Is the Keystone to Your Marketing Strategy

One billion viewers a month—YouTube is simply one of the most popular hubs online, fulfilling the internet’s promise of connecting users across the world while being easy enough for any member of your entire family to use. And its medium,…
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Coding Is Power: Teaching Computer Programming in Public Schools

Nothing is more powerful than an idea whose time has come - Victor Hugo. When Chicago mayor Rahm Emanuel called on President Obama a few weeks back publicly asking for computer programming to become a requirement for graduation in public…