Digital Marketing News
Conversations about our clients, tech trends and community service in the areas we serve.
Strategy: Where Either Success or Failure Can Begin
Strategy – noun - strat·e·gy\-jē\: a careful plan or method for achieving a particular goal, usually over a long period of time.
Does your company strategy meet the Merriam-Webster Dictionary definition? Would you consider your strategy…
Conquering YouTube Nation: Why Video Is the Keystone to Your Marketing Strategy
One billion viewers a month—YouTube is simply one of the most popular hubs online, fulfilling the internet’s promise of connecting users across the world while being easy enough for any member of your entire family to use. And its medium,…
Coding Is Power: Teaching Computer Programming in Public Schools
Nothing is more powerful than an idea whose time has come - Victor Hugo.
When Chicago mayor Rahm Emanuel called on President Obama a few weeks back publicly asking for computer programming to become a requirement for graduation in public…
Sky’s the Limit: Shifting to Cloud Based Accounting
Cloud-based accounting is creating a large-based shift in the way that work is being done for both independent accountants and those who work for small and midsize firms. Since cloud systems offer the option for using payroll and the integration…
Going Wherever the Customers Are: Microsoft’s Identity Issues
Fresh from its reorganization under the company Alphabet, Google turned its sights this week to the online app field by making its “Google Apps for Work” cost nothing for businesses already under enterprise contracts with competitors such…
Paperbacks Writing Fire Tweets: A Case Study in Social Media Marketing
Twitter is probably the last place to expect two book publishers to get into an argument. And you would be forgiven for wondering if there even were prominent book publishers anymore with the advent of the Amazon Kindle and its online store…
