Digital Marketing News
Conversations about our clients, tech trends and community service in the areas we serve.
Mobile Marketing and SEO: Increase the Eye-Hand Device Coordination of Your Customers
As mobile devices increasingly become a part of our daily lives and routines, smart marketers know that the fastest growing way to reach consumers will be through their phones. Is your online strategy suited to connect with consumers…
Your Business is Never Too Small to Have a Website
The start of a business is one of the most momentous occasions in the lifetime of any company. And when you’re at the beginning, you make the decision relatively early on if you’re going to have a website for your customers to see. It can…
How Google’s New Rules Will Change the Way You Manage Your Content
One of the realities of managing an online web presence is that the factors that contribute to your overall strategy will always be changing. Seemingly minute adjustments to Google’s algorithm can send your once popular website…
Video Marketing Will Continue to Grow in Importance in 2016
Online video is set to remain a powerful media phenomenon going into 2016, and many companies are contributing to the trend. According to AOL research, advertising budgets are shifting away from TV toward digital platforms. This trend is in…
Beware of the Dark Side: The Risks of Black Hat SEO and How to Avoid Them
Search Engine Optimization is good. More accurately, SEO is an essential part of the online marketing strategy for your company’s website. We’ve covered this topic before, but the affirmation of SEO’s utility is necessary given the pervasive…
Health Wear Rental Gets A Facelift
Heath Wear Rental of Endicott New York just got a website facelift. The company supports local doctors and medical agencies by providing a dedicated laundry service for scrubs, gowns and lab coats. The update was designed to modernize their…
