Digital Marketing News
Conversations about our clients, tech trends and community service in the areas we serve.
It’s All Semantics: How Latent Semantic Indexing is Changing Google Search and SEO
We here at Sun Sign Designs have lately focused on general topics and techniques to assist your company’s marketing. The reason for this is that it is essential that you have an understanding of how the fundamental concepts work together before…
More than the Bottom Line: Understanding Online Marketing ROI
Tracking results is a critical piece to your overall business, and it is important that you’re watching the right results when investing in an unpredictable force like online marketing. It makes sense to look at the cost being put in to these…
Keeping an Eye on Growing Cyber Security Threats in 2016
When considering taking your business online, internet security is an issue that for some is a huge point of concern, and for others maybe it should be a bigger one. Owning an online business puts you at risk for virus attacks, malware, and…
Avoiding the Spam Folder: How to have Stronger Email Communication with Your Customers
Email is a critical piece to the puzzle of reaching and holding onto the attention of your customers, but often this powerful mode of communication is wasted. Email spam has become an accepted reality for most information age consumers, however…
The Nuts and Bolts: Code Implementation in Mobile SEO Performance
Whether you are starting a website from scratch or revising previous design situations, the way code is implemented on your website can have a big impact on the performance of your site on mobile devices. The words “code implementation”…
Making the Grade: Google’s Quality Content Rating
What if we asked you to grade your website? Would you give it an A out of beaming pride, a B as an acknowledgement of a future business project, or maybe a C with a shrug and a smirk, silently saying to yourself, “who cares?” Well, none…
