Digital Marketing News
Conversations about our clients, tech trends and community service in the areas we serve.
Paperbacks Writing Fire Tweets: A Case Study in Social Media Marketing
Twitter is probably the last place to expect two book publishers to get into an argument. And you would be forgiven for wondering if there even were prominent book publishers anymore with the advent of the Amazon Kindle and its online store…
Emojis, Edits and Giving the Thumbs Down: Navigating Today’s Social Media Platforms
Who knew how much we wanted to give everyone a thumbs down? Adam Mosseri, the head of Facebook’s news feed, told Bloomberg Business that the reason Facebook decided not to go with the much-requested dislike button was that it wouldn’t be…
See No Evil: Google’s Transformation into Alphabet
Starting today, Google will fully report to its parent company Alphabet, a move that while being administrative in nature could be a sign of changes on the horizon for the search engine behemoth and the internet as a whole. Google itself still…
Grand Theft Data: How to Handle Phishing Scams and Personal Data Protection
The seemingly limitless freedom that the internet provides for its users comes with an ever-present warning: be careful with where you leave your data. As the security breaches at Ashley Madison, Blue Cross Blue Shield, and even the federal…
The Killer App Called Peace: How Ad Blockers Are Set to Change the iOS Field
In a post this past Friday titled “Just doesn’t feel good,” software programmer Marco Arment announced on his personal website that he was pulling his top-selling application Peace from Apple’s iOS App Store, just three days after his…
Facebook Passes Google in Driving Web Traffic for Media Providers
According to a new set of data from Parse.ly, a major web analytics firm, Facebook has emerged as the strongest driver of website referrals among the firm’s partnering media companies, beating out Google for this notable distinction. The Parse.ly…
