Digital Marketing News

Conversations about our clients, tech trends and community service in the areas we serve.

Digital Buyer

Key Insights into the New Digital Buyer

Marketing and sales are constantly evolving. But they have evolved even more rapidly in the last decade as everything has increasingly moved to a digital space. Today’s digital buyers are not like traditional customers focused on price or…
Micro Video Content

Trending Now: Micro Video Content

Many businesses tend to emphasize long-form content in the marketing materials they produce for their audience, such as news articles, case studies, white papers, or webinars. The goal of long-form content is to provide valuable information…
ADA Website Compliance
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What Does ADA Compliance Mean for Your Website?

Disability affects 1 in 4 Americans. Is your website accessible to them? What is ADA Compliance? The federal Americans with Disabilities Act (ADA) is often associated with physical locations and accommodations certain businesses must make…
Is your website making you money

Is Your Website Making You Money?

Why Isn’t Your Website Making Money? Although there is tremendous competition in today’s online marketplace, competition isn’t the only reason your website could be underperforming in terms of sales and lead generation. So why isn’t…

What Do Customers Look for in Reviews & Testimonials?

Reviews and testimonials are among the top resources for buyers. Buyers consider customer reviews and testimonials to be an incredibly valuable informational source to inform their purchase decisions because people naturally trust their peers…

Sun Sign Designs Matches LEC Fundraiser & Donates $2,000

Sun Sign Designs matched the Life Enrichment Center’s Facebook Fundraiser that raised $2,000. With Sun Sign Design’s matched donation, the LEC raised $4,000 in funds for the North Tampa non-profit to continue to thrive and grow! The Life…