Digital Marketing News

Conversations about our clients, tech trends and community service in the areas we serve.

A/B Testing in Email Marketing: What to Test and Why It Matters

In the fast-paced world of email marketing, making decisions based on assumptions or gut feelings can lead to missed opportunities and suboptimal results. This is where A/B testing comes into play. A/B testing, also known as split testing, is…

The Future of Email Marketing: Trends to Watch in 2024

As digital marketing continues to evolve, email remains one of the most effective channels for reaching customers. However, the landscape of email marketing is shifting, driven by new technologies, changing consumer behaviors, and increasing…
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Florida Impact Celebrates 45 Years

Sun Sign Designs has the privalge to reveil Florida Impact’s new website. This is a celebratory time for Florida Impact as they are celebrating their 45th anniversary making a difference in Florida and across the country. The 45th anniversary…

Is Your Website Really Secure?

As a developer for over 24 years, I have studied and seen many types of attacks on websites and other infrastructure. Most of the attacks I have witnessed have had a specific agenda in mind. In which, the attacker was looking to gain access…

4 Cs of Selling

As we consult clients, we mentor on the 4 Cs of selling. These staples of effective marketing are essential to understand in order to convert customers. Most business hit at least two of the 4 C’s but find that their conversion rate does not…

Mastering Content Strategy: The Key to Digital Success

In today's digital landscape, content is king. However, without a well-defined content strategy, even the most brilliant content can get lost in the noise of the internet. A robust content strategy is the roadmap that guides the creation, distribution,…