Digital Marketing News

Conversations about our clients, tech trends and community service in the areas we serve.

Content Creation
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Four Types of Content Every Business Needs

Is your content creation goal-driven or aimless? The content your business creates should be driven by what you want to achieve with your audience. Content is used in a variety of ways depending on its purpose. It can inform people of new…
Website Accessibility
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Does Your Business Meet These Four Major Standards for Website Accessibility?

Digital accessibility is focused on designing or adapting digital spaces, content, and tools—like websites or apps—so people with disabilities can use them. Digital accessibility provides people with disabilities the opportunity to interact…
Brand Personality

The 5 Types of Brand Personality — Which Ones Fit Your Business?

Just like every person has a personality, so does every business. An individual’s personality naturally influences how others will view them and interact with them. Your brand’s personality has the same impact on your audience—it directly…
Data Storytelling

Tell a Compelling Story with Your Data

What is Data Storytelling? Telling a story with numbers? It may sound strange, but your data insights can inspire a marketing narrative that touches your audience and motivates them to act. Data storytelling is a way to effectively communicate…
Data Collection

The Types of Data Every Business Should Collect

Data-driven marketing is continuing to grow—and for good reason. It has allowed businesses to build personalized marketing strategies, create better customer experiences, generate relevant leads, and retain loyal customers based on strong…
Customer Data

Are You Leveraging Data for Stronger Customer Relationships?

More and more businesses today are becoming customer-centric or client-centric, which means, at the core of every business strategy, there is a heavy emphasis on customer satisfaction and fulfillment. Why? Because at the end of the day, a business’s…