Digital Marketing News in the Tampa Bay Area and Vestal New York.

Ponemon Institute, a research facility, found that on average it takes 32 days for a business to recover from a cyber attack. That is a number that can paralyze a company and have a deadly impact on their cash flow. It can take down your network, preventing your employees from work and customers to stop doing business with you.

For example, a former employee of a business accounting software firm hacked into the email of company executives and used their contact list to spread claims that the company was defrauding its investors. These claims then went public online causing the start up companies site to be shut down permanently. The company was valued at $100 million at its peak and it had to go out of business.

The average business loses approximately $8,000 for every hour that its site is down. The estimated brand damage that occurs when customers get frustrated from this can cause up to 10 times that amount in earnings lost. Social media allows incidents like this to spread like wildfire the moment they happen making the need for internet security a must.

Cyber criminals look at small businesses as a stepping-stone and you don’t want your company to be the weakest link in a chain. In the past it was easy to buy a piece of software that would block a code from your system and that was enough, now you need an entire system to protect your server, data, emails, etcetera. Sun Sign Designs is the premiere system to handle these security needs for you and your company.

Each day we allow ourselves to become more vulnerable to an internet attack, sometimes without even being aware that we are doing so. Smart phones and tablets are making the internet more accessible; you can find almost anything you need right at your fingertips. Take a moment to think about how many times you may have had a customer ask if they can connect to your companies wi-fi, and how many times you may have allowed access without thinking of underlying consequences.

31% of small businesses have said that they would not know what to do if they were to suffer a security breach and a quarter of these admit that they would not know how to recover any of their data. What we find more alarming is that most small businesses are convinced that an attack would never happen to them at all! In fact 82% of businesses polled believe they are too small to be susceptible for an attack.

This runs the gamut from businesses such as hair salons to doctors’ offices. There isn’t a business out there that could not benefit from proper online security, especially when you consider that 68% of these use a wi-fi connection and allow mobile and remote networking.

These are scary statistics in the ever-changing world we live in, however we are the leading source for your IT security needs, staying on top of the competition and always expanding our knowledge in the field. Our team puts every effort possible into exploring new and dangerous security breaches so we know exactly how to handle them with efficiency and cost-effectiveness. When you choose Sun Sign Designs, you are choosing peace of mind so you can focus your energy on building your business not on putting out fires that attackers can cause you.

I recently had a rebuild of a client’s computer. They used AVG as their virus protection and in the past this software worked very well. I even had recommended it previously a few years back as a good piece of software. Come to find out, after installing the paid version of this software, my client ended up with more problems and viruses than ever before. AVG came bundled with tons of extra 3rd party packages that created mayhem in his machine. My recommendation going forward is to use a major brand, like norton. This guarantees that your system is secure. I have been using norton 360 which has solved all the problems caused by AVG.

For years I have been saying to our clients, that you need to show that you are experts in your field. You need to show that your “In the Know”, go out and write content on your site as a forum, blog or as news. Make sure you then get it seen on the social media channels and if possible on other directories.By “Being In The Know” you are showing that your are a credible source in your industry.

Enter Google, Goggle has launched a new attack on guest blogging and on blogging on other sites that link back to your own site. In some cases this is now considered spamy. Using the word blogging loosely, so I am clear in this context, is writing content on other sites that links back to yours. Google this month has been dishing out many manual penalties related to guest posts.

Back to being In The Know, it is important to show that you are an expert in your field, but best practice appears that one should keep their content writing to the confines of their own site and their own Social Media accounts. Since content is king, and even more so since July of 2013 when Google launch Humming bird, we are advising to keep on writing, but avoid writing on other sites, and if you feel so inclined to do so, make sure your posts are set to no-follow.

 

 

hidy-ochiaiWe have the honor to launch the world famous Master Hidy Ochiai’s new website. The Hidy Ochiai Foundation site was designed to include the three main business entities; Master Hidy Ochiai, The Hidy Ochiai Foundation, and The Educational Karate Program. Key features is to provide tribute to Mr. Ochiai as well as provide ease-of-use for locating one of his many national schools of Washin-ryu karate-do. The current headquarters is located in Vestal NY To visit the website please go to www.hidyochiai.org

fox-run

Sun Sign Designs is proud to relaunch Fox Run Brands. The new launch of this site includes a Canadian side to the site as well as an upgraded category system for their cutlery products.  To visit this site please go to www.foxrunbrands.com

Every company knows that growth can be a mixed blessing – with increased revenue comes new demands on your company infrastructure, to the point where the integrated systems can grind to a halt if one segment lags behind another. This is the story of FoxRun Brands, the powerful company behind such names as KitchenArt, CuisineArt and Kingsford. It has such a strong list of brands to support it almost overwhelmed their own sales staff—they had no concise way of presenting their inventory to interested vendors and retailers.

Sun Sign Designs arrived to create the website as a sales tool. We gave them a clean interface that allowed potential clients to quickly examine the products. It also served as a place for customers to find out new offerings from the company, along with recipes where they got to use the products themselves. The website was also directly linked to the company, which made the site the center for all outgoing and incoming communication. This helped FoxRun Brands to swiftly get the pulse of the online conversation for its products.

We continue to support FoxRun, as we didn’t just simply build a great website for them, but we also provide a dedicated service where we house the server that supports their website. As part of our overall package, we provide technical support and website security. We also give you as needed updates to your website, and a full site re-design after 18 months. You’ll know you can reach out to us if something happens. We’re there for you.

 

Below is the very technical reason to describe bounce rate. If you look at the landing pages, your point of entry has become more specific as time has progressed. Point being that if you take my philosophy that every page is a home page, when a person lands on the page they are looking for, first, then leave it counts as a bounce. They may have gotten the information they were looking for with out having to hunt around on the site, which again is a plus. See the info below.

Bounce rate is the percentage of visits that go only one page before exiting a site.

There are a number of factors that contribute to your bounce rate. For example, visitors might leave your site from the entrance page if there are site design or usability issues. Alternatively, visitors might also leave the site after viewing a single page if they’ve found the information they need on that one page, and had no need or interest in visiting other pages.

Other factors may be solely attributed to visitor behavior. For example, if a user bookmarks a page on your site, visits it, and leaves, then that’s considered a bounce.

To understand the difference between exit and bounce rates for a particular page in your site, keep in mind three things:

  1. For all pageviews to the page, the exit rate is the percentage that were the last in the session.
  2. For all sessions that start with the page, bounce rate is the percentage that were the only one of the session.
  3. The bounce rate calculation for a page is based only on visits that start with that page.

Let’s clarify this last point with a simple example. Your site has pages A through C, and only one session per day exists, with the following pageview order:

  • Monday: Page A > Page B > Page C
  • Tuesday: Page B > Page A > Page C
  • Wednesday: Page A > exit

The content report for Page A would show 3 pageviews and a 50% bounce rate.  You might have guessed that the bounce rate would be 33%, but the Tuesday pageview granted to Page A is not considered in its bounce rate calculation. Consider that a bounce is the notion of a session with only one interaction from the visitor, and the session-centric analysis answers a simple yes/no question: “Did this session contain more than one pageview?” If the answer to that question is “no,” then it’s important to consider which page was involved in the bounce.  If the answer is “yes,” then it only matters that the initial page in the session lead to other pageviews.  For that reason, bounce rate for a page is only meaningful when it initiates the session.

Now let’s extend this example to explore the Exit rate and Bounce rate metrics for a series of single-session days on your site.

  • Monday: Page B > Page A > Page C
  • Tuesday:  Page B > Exit
  • Wednesday:  Page A > Page C > Page B
  • Thursday:  Page C > Exit
  • Friday: Page B > Page C > Page A

The % Exit and Bounce rate calculations are:

Exit Rate:

  • Page A: 33% (only 3 of 5 sessions included Page A)
  • Page B: 50% (only 4 of 5 sessions included Page B)
  • Page C: 50% (only 4 of 5 sessions included Page C)

Bounce Rate:

  • Page A: 0% (no sessions began with Page A, so it has no bounce rate)
  • Page B: 33% (bounce rate is higher than exit rate, because 3 sessions started with Page B, with one leading to a bounce)
  • Page C: 100% (one session started with Page C, and it lead to a bounce)

(Sourced from Google)

Mack World Wide WarrantySun Sign Designs is proud to have just launched Mack Camera and Video Service’s extended warranty website. Mack Worldwide Warranty site is designed to help users learn, purchase, and register extended warranties on most house hold products. As an added piece to our portfolio, the site offers many examples of custom WordPress plug-ins that we designed and built. Among these is the find a dealer plug in that extends Google maps to help do custom search returns for locations that resell warranties. The back end of the site has an admin panel that helps Mack mange the dealers information that is recalled in the search. The site also using supersize technologies to help keep it in frame on all computers and smart devices. This technique helps improve the user experience and visibility. These custom solutions are value added entities that help generate revenue for this client. This site also has a sister site written completely in German. To visit the the live version of this site, go to www.mackcam.com

I received this from a friend with the author unknown. I am not taking any credit for the below but wanted to share a great story.

“The Cab Ride”

I arrived at the address and honked the horn. After waiting a few minutes I walked to the door and knocked.. ‘Just a minute’, answered a frail, elderly voice. I could hear something being dragged across the floor.

After a long pause, the door opened. A small woman in her 90’s stood before me. She was wearing a print dress and a pillbox hat with a veil pinned on it, like somebody out of a 1940’s movie.

By her side was a small nylon suitcase. The apartment looked as if no one had lived in it for years. All the furniture was covered with sheets.

There were no clocks on the walls, no knickknacks or utensils on the counters. In the corner was a cardboard box filled with photos and glassware.

‘Would you carry my bag out to the car?’ she said. I took the suitcase to the cab, then returned to assist the woman.

She took my arm and we walked slowly toward the curb.

She kept thanking me for my kindness. ‘It’s nothing’, I told her.. ‘I just try to treat my passengers the way I would want my mother to be treated.’

‘Oh, you’re such a good boy, she said. When we got in the cab, she gave me an address and then asked, ‘Could you drive through downtown?’

‘It’s not the shortest way,’ I answered quickly..

‘Oh, I don’t mind,’ she said.

‘I’m in no hurry. I’m on my way to a hospice. ‘

I looked in the rear-view mirror.

Her eyes were glistening. ‘I don’t have any family left,’ she continued in a soft voice.. ‘The doctor says I don’t have very long.’ I quietly reached over and shut off the meter.

‘What route would you like me to take?’ I asked.

For the next two hours, we drove through the city. She showed me the building where she had once worked as an elevator operator.

We drove through the neighborhood where she and her husband had lived when they were newlyweds She had me pull up in front of a furniture warehouse that had once been a ballroom where she had gone dancing as a girl.

Sometimes she’d ask me to slow in front of a particular building or corner and would sit staring into the darkness, saying nothing.

As the first hint of sun was creasing the horizon, she suddenly said, ‘I’m tired. Let’s go now’.

We drove in silence to the address she had given me. It was a low building, like a small convalescent home, with a driveway that passed under a portico.

Two orderlies came out to the cab as soon as we pulled up. They were solicitous and intent, watching her every move. They must have been expecting her.

I opened the trunk and took the small suitcase to the door. The woman was already seated in a wheelchair.

‘How much do I owe you?’ She asked, reaching into her purse.

‘Nothing,’ I said

‘You have to make a living,’ she answered. ‘There are other passengers,’ I responded.

Almost without thinking, I bent and gave her a hug.

She held onto me tightly. ‘You gave an old woman a little moment of joy,’ she said. ‘Thank you.’

I squeezed her hand, and then walked into the dim morning light.. Behind me, a door shut. It was the sound of the closing of a life..

I didn’t pick up any more passengers that shift. I drove aimlessly lost in thought. For the rest of that day, I could hardly talk. What if that woman had gotten an angry driver, or one who was impatient to end his shift? What if I had refused to take the run, or had honked once, then driven away?

On a quick review, I don’t think that I have done anything more important in my life.

We’re conditioned to think that our lives revolve around great moments.

But great moments often catch us unaware-beautifully wrapped in what others may consider a small one.

PEOPLE MAY NOT REMEMBER EXACTLY WHAT YOU DID, OR WHAT YOU SAID ~BUT~THEY WILL  ALWAYS REMEMBER HOW YOU MADE THEM FEEL

SEO your images. Yes, you can optimize your images for image search. Having images from your site place well in an image search can bring quality traffic to your site. While it is true that search engine spiders cannot read the content of images, such as embedded text, they can read the code used to place them there. And they do use “imageBots” which crawl the index searching for images to include in its image search results. It’s important to know that when an imageBot looks for images, it looks for the same sorts of things that the usual search engine spiders look for: keywords in prominent positions (within the image tag and elsewhere).

Only images from cached web pages can be included in Google’s image search, and pictures that are by themselves irrelevant to your site’s content (a scenic background, e.g.) will not bring the kind of traffic you want. But if a picture is worth a thousand words, then two pictures are worth two thousand words, and having several pictures of your products place high in an image search is worth money. Do not overlook this often overlooked opportunity to promote your product or service and bring tons of quality traffic to your site. The SEO team at Sun Sign Designs knows how to do this. Give us a call, and we’ll show you!