Digital Marketing portfolio work form current and past clients.

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Blue Rooster Web | Domain Name

Once a business has decided to build a website, it has an important decision to make before even thinking of the design process: choosing a name.

In our digital age, domain names have become online property. It is the virtual storefront where owners conduct business and where potential customers will browse and shop.

Domain names provide identifiable addresses for Internet users to easily locate a business’s website rather than using a string of numbers, or the IP address. No two domain names are ever the same, so staking your business’s claim can be a daunting process and, inevitably, many questions arise:

“Do I have to buy the same domain name as my registered business name?”

“Which domain extension would be best for me?”

“Will the choice of my domain name affect SEO?”

Blue Rooster Web answers all of these questions and streamlines that process for businesses through creative consultations to problem-solve, create, and secure a business’s unique, brand-driven domain name with Search Engine Optimization in the forefront.

Already included in Blue Rooster Web’s comprehensive and affordable web design and marketing subscription, businesses don’t have to worry about annual fees for domain name upkeep.

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Sun Sign Designs Revamps Snyder Law’s Website and Business Model

Snyder Business Law is a boutique law firm based in Radnor, Pennsylvania. They proudly represent small businesses, start-ups, family-owned businesses, and their leaders, presidents, and CEOs. Snyder Law knows firsthand that small-to-medium-sized businesses traditionally serviced by large city-based firms are often disappointed by the lack of attention they receive as well as the soaring rates they are forced to pay. Snyder Business Law never lets their clients become afterthoughts and provides the same quality services for a much more affordable price—and they needed a website to effectively convey this to potential clients.

Snyder Law turned to Sun Sign Designs to host and create a sleek, professional website that visually communicated quality and affordability while providing ease of use at the same time. With these design goals in mind, Sun Sign Designs created a high-end aesthetic with cityscape backgrounds and professional figures and then balanced this design by adding images of people smiling and working together. As a result, Sun Sign Designs conveyed that Snyder Business Law offers the same quality services that large city-based firms do while being much more approachable and accessible. In addition, the website is easily navigable, so potential clients can seamlessly find the information they need to continue.

In addition to marketing savvy website design and SEO enhancements, Sun Sign Designs also helped Snyder Law pivot their business model to solve this common problem within the legal world: business owners needed to be able to contact their attorneys with time-sensitive questions about business decisions, potential risks, and potential opportunities on an affordable basis. Though Snyder Law knew this need was apparent, they didn’t quite know how to create a sustainable business model and website to fill this need.

Sun Sign Designs helped Snyder Law create a recurring revenue model that satisfied this need and streamlined it through their new website. Sun Sign Designs assisted Snyder Law in crafting its monthly subscription plan as well as scaling its operations and automating its processes to thrive in an online environment. As a result, Snyder Law’s Scribe subscription service satisfied the consumer demand for legal advice—available via phone, email, text, and Zoom—while also creating a stable revenue stream for Snyder Law that could grow without restraint.

Through the three different Scribe “Law on Call” subscription levels, Snyder Law has helped clients start their businesses, manage agreements and employment contracts, set their businesses up for sale or succession, and grow them with trademarks, licensing, and franchising. For low monthly costs, business owners can schedule a monthly virtual conference with an attorney to answer all their business questions and concerns. This opportunity to affordably problem-solve with a legal expert and receive ongoing communication is truly priceless for any business owner, and Snyder Law, with the help of Sun Sign Designs, was able to effectively create a profitable solution for both parties.

The affordability of the subscription-based model combined with the value and low-risk for potential clients to try out the service immediately attracted and retained more long-term clients in a cost-effective manner. Consequently, both the clients and Snyder Law saved money. Additionally, Snyder Law was able to diversify their monthly revenue streams and have a revenue stream that could increase without restriction. The recurring revenue model through a subscription service gave Snyder Law the opportunity to build strong relationships with their clients on an ongoing basis, creating stability and long-term sustainability for its boutique law firm.

Check them out at https://Snyderbusinesslaw.com

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Shutter Up! New Website for MackCam

Since 1938, Mack Camera and Video Service has been one of the largest independently owned and operated repair facilities in the United States and has been a trusted leader in the industry for over 80 years. They work with customers from retail, schools, hospitals, and more to find new and innovative ways to provide their customers with the absolute best extended warranties and repairs available.

Mack’s reputation for outstanding customer service, repairs, and innovative extended service contracts has made their name internationally renowned—but Mack needed their website to match their already impressive standing in the repair and warranty industry, so they turned to Sun Sign Designs.

Sun Sign Designs refreshed MackCam’s website with new marketing-driven graphic design to boost Mack’s online visibility and relatability among modern clientele. The new website graphics consist of black-and-white, newspaper-style cartoon drawings that are cute in their simplicity and attractively modern in their minimalism. The graphics consist of home-centered scenes with refreshing pops of bright blue to focus the viewer’s gaze on the common electronic equipment found in the home.

On Mack’s new home page, viewers see a cozy living room that is relatably cluttered with stacks of books, house plants, and decorative throw pillows—there is even a cat nestled on the couch! But in the midst of this twenty-first century scene, viewers are immediately caught by the blue flat screen TV, the blue headphones slung on the couch, the blue laptop on a side table, and even a blue drone flying askew in the air.

The scene is fun and engaging, but Sun Sign Designs also cleverly infuses it with this marketing message: technology inhabits our homes, so why not protect it?  This marketing message is reiterated again in the graphic of headphones swirling in the blue water of the washing machine. Sun Sign Designs successfully shows how Mack’s warranties protect home life. Our technology is so embedded in our everyday routines we often forget we need to protect it until an accident happens!

Sun Sign Designs also created new page formats for MackCam’s site. Instead of forcing an online visitor to click through multiple pages to find what they are looking for, the stream-of-consciousness-style pages slowly guide the viewer down the page and through the storyboard graphics. This new page format secures focus and engagement—it also complements the fun, newly written copy that is meant to jump out and grab readers’ attention.

Website refreshes can be needed to update marketing messages, graphic design, the website’s format, the written copy, or all of the above! Focusing your business’s attention to your online content increases website performance, secures new clients, and converts more sales.

Check out their new site at https://mackcam.com

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Sun Sign Designs Helps Fawn Organics Go Completely Sustainable

Though Fawn Organics originally sold high-quality THC-free CBD, Sun Sign Designs has helped Fawn Organics transition its online marketplace to offer a wide variety of eco-friendly and organic products. Although its products have changed, its mission is still firmly rooted in promoting major health benefits, both for humankind and the environment. Fawn Organics is proud to join the ranks in combating negative changes to the environment and promoting healthy and environmentally-mindful lifestyles.

Fawn Organics’ eco-conscious marketplace now offers a unique, premium collection of environmentally sustainable products carefully chosen with the health and welfare of the Earth and its inhabitants in mind. Fawn Organics believes shopping with a conscience should offer high-quality and affordable products that ultimately lower household costs, make homes a healthier place, and sustain the planet. Fawn Organics prizes the health and safety of its consumers and the environment above all else, and that’s why it only offers organic, vegan, cruelty-free, non-toxic, and fair trade products  made in the USA.

Fawn Organics’ eco-friendly store sells a variety of household cleaning, beauty, and bath products as well as fashionable reusable bags that support artisans in developing countries while promoting the end of single-use plastic bags. Fawn Organics also offers a beautiful, unique selection of pottery and jewelry that is 100% sustainable and artisan-crafted.

Buying eco-friendly products offers a whole host of benefits to the environment, such as saving natural resources for future generations, reducing harmful landfill waste, improving local and international communities’ living and working conditions by creating a demand for fairly traded goods, and growing the green economy by creating a market for sustainable goods. Whether we as consumers know it or not, our purchases have long-lasting environmental impacts. Making deliberate ethical decisions to purchase natural, fairly traded, and recyclable products helps the Earth and our fellow humans thrive.

Buying eco-friendly products also means not being exposed to harsh, even toxic, chemicals found in today’s cheaply produced goods. When purchasing household products for your family, this is inevitably a major concern. Fawn Organics knows everyone wants the best for their family. That’s why it offers borax-free laundry detergent, non-toxic dish soap, 100% natural body bars and body powders, and vegan lip balm to unite these dual desires for products that are safe for one’s family but are also eco-friendly.

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Graphic Design Paves the Way to Increased Sales

Great advertising design is pivotal for all companies both in terms of compliance and aesthetics. Not only must designs present all the necessary information to comply with various regulatory laws, but they also must differentiate their brand, stand out to consumers, gain their trust, and provide an excellent customer experience. Building customer interest begins the moment customers are introduced to a brand through its advertising, and as many know, these first impressions are lasting. Juggling all of these design concerns can become a difficult balancing act, and often, more refined graphic design is the singular roadblock that prevents brands from enjoying increased profits.

While good branding naturally involves a solid business model, a marketing strategy, and ample advertising, most branding elements revolve around graphic design. How a business handles its graphic design marketing directly influences what kind of customers it attracts as well as how excited these customers are to try the business. The visual elements a business uses for branded materials, such as color schemes or typography, can make or break its branding strategy.

Sun Sign Designs completely revitalized CB3 Global’s CBD marketing objectives with a new, edgy illustration work that aesthetically symbolizes the potent variety of Delta 8 THC distillate it offers. Sun Sign Designs created a sexy, daredevil narrative in its illustration work that infuses much-needed charisma to CB3’s brand personality. The color scheme of lively, bright greens with dusky charcoals and deep blacks produces a youthful yet hardcore spirit. The busty green pin-up girl with devil horns and a pitchfork is the focal point of the poster. She establishes a fun, retro 1950s atmosphere with a sexy and modern twist that adds to the vintage appeal, and the double-facing charcoal skulls that frame her in the background create rebellious rock ’n roll vibes. Additionally, the repeated imagery of the marijuana leaf in the illustration positions CB3’s brand into the more recreational lane, clearly centering and hooking its audience for the sale of its Delta 8 THC tinctures and flavored vape cartridges.

Sun Sign Designs effectively helped CB3 Global’s CBD business, a now nationally recognized brand, to level up its marketing game through the graphic design of a single illustrative poster. The graphic illustration spoke to CB3’s brand identity and audience while promoting its products in an exciting and alluring way. Unique, brand-centered graphic design such as this paves the way to more successful sales.

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Sun Sign Designs Finds the Cure for Herbal Healers’ Website

Herbal Healers is a Pennsylvania-based CBD retailer committed to offering high quality, lab-tested products to its customers. Herbal Healers’ 100% organically grown plants produce a rich, highly-concentrated strain of CBD that is used in its tinctures, soft gels, dog chews, topical balms, and face serums. From its founding, it has been Herbal Healers’ mission to prioritize the education of its consumers and to ensure they have access to the information needed throughout their CBD journey. In order to keep the consumer first and foremost, Herbal Healers turned to Sun Sign Designs to host and completely rebuild its website to create optimal customer experiences.

During the website redesign process, Sun Sign Designs strengthened Herbal Healers’ Search Engine Optimization so it ranked higher in searches, increased traffic and sales on its website, and boosted its return on investment. Sun Sign Designs then created new product and package designs that looked professional and appealing in order for Herbal Healers’ products to stand out in an already saturated CBD market. We know that product-based businesses like Herbal Healers must meet the aesthetic expectations of its audience in order to bring in new and returning customers. Sun Sign Designs affordably streamlines that process with the expert photography, digital design, and graphics needed to visually authenticate and add value to a business’s products.

Not only did Sun Sign Designs enhance Herbal Healers’ platform and online marketplace, but it also fortified Herbal Healers’ business model by providing the tools needed to establish an affiliate marketing system and a subscription-based service. Herbal Healers’ subscription service, The Healing Club, in which subscribers receive a variety of CBD products for a monthly fee, builds reliable recurring revenue online, generating long-term sustainability for Herbal Healers that one-time purchases of its products cannot.

Check out Herbal Healers’ new website and product design at https://herbalhealerscbd.com, and let us know what you think!

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Sun Sign Designs redesigns Fox Run Brands’ website

This Pennsylvania-based supplier of premiere kitchenware ships thousands of innovative products to specialty retailers across North America. For over 40 years, Fox Run Brands has equipped these businesses with the kitchen tools needed to perform in the retail industry, and when it came time for Fox Run Brands to update its website to continue its remarkable customer experiences, it turned to Sun Sign Designs to cook up a new, dynamic blueprint.

Sun Sign Designs reinvigorated Fox Run Brands’ website, managing to successfully maintain the supplier’s desire for an imagistic aesthetic while implementing more user-friendly features for prospective clients, such as a new mobile view. Sun Sign Designs also improved the website’s security and ensured its ability to pass recent PHP updates. In the end, Sun Sign Designs consolidated 4,000 pages from the previous site to smoothly showcase Fox Run Brands’ variety of fun and functional products—which are now easy as pie to access and view.

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Collaboration Makes For The Best Results

Over the course of the last 20 years that we have been in business, one of our core avenues for our work portfolio has been partnerships with Advertising Agencies. Spark New Business, located in Old Forge, PA is one of these agencies. Spark contracted us to assist with Realty Network Group’s website as it had a very expansive wordpress setup and also included the IDX framework used by Realtor websites to populate MLS listings into the site. They also contracted us because of our speed and efficiency of getting large projects completed.

Spark delivered to us a fantastic design. Designed around a real estate wordpress plug-in, the site design streamlined the buyer and seller process in a way that all devices could easily navigate the site. The pervious site had major challenges with mobile view and hampered the user experience. This was completely solved in the new design.

Behind the design, lay a real estate plugin that was over utilizing server resources. We helped assist Realty Network in identifying what they needed to do on their end to resolve these challenges. As well as, making changes on how the plug-in showed information on the site in a more efficient way. We also added in analytics to assist them in calculating marketing decisions and building out trends.

Collaboration makes for the best results because each entity brings different perspectives to a challenge and helps build the best solution. In the advertising agency world, traditionally, it has been a cut throat environment for decades. However building trust with real partners is very important if as advertisers will are to survive. Sun Sign Designs has been doing just that for two decades. The results are obvious if you look at what we have built with Spark.

Please check out our work on Realty Network Group. And do us a favor and check Spark New Business and tell them hi for us. Finally, if you like to partner with Sun Sign Designs, please give us a buzz.

 

Realty Network Group

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Sun Sign Designs Enters the World of CBD Advertising

When I met Fawn Organics I immediately fell in love the with products they were selling. THC-Free CBD products that had a major health benefit. I also was up for the challenge of marketing CBD products. Cathi was awesome and shared many documents about CBD advertising and I was amazed. Not at the lack of knowledge we had, but how the rules of marketing this type of product aligned with how we do marketing.

Brilliantly phycological marketing that did not mention CBD at all. Yeah CBD is a dirty word. We had to do marketing that appealed to the senses in the subtle way. Anyone who has works with us has heard me talk about how the website is the center of the wagon wheel and the digital marketing are the spokes of that wheel. The website can use whatever vernacular clearly defines the products, however, it cannot mention that CBD products provide health benefits. We know they do and so does the FDA 😉  The external advertising cannot mention CBD at all. Facebook who plays both sides of the aisle on this one, states they will ban the use of the word CDB. However, I have noted in my visual research that they “allowed” bigger players to use the word CBD in their context. Other social media channels, email marketing, and some SEO will not allow the word CBD to be used. We did a keyword check on Google for paid advertising for the keyword CBD… non existent. Bottom line is that you can not be bold and literal with this type of product line.

Phycological marketing is our favorite. So game on.

We like to introduce our newest website to our portfolio of work, Fawn Organics. Please shop local while we all #flattenthecurve and give Fawn Organics the opportunity to exceed your expectations. https://fawnorganics.com . As always, drop us a line, comment on our website and feel free to ask us any questions.

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Redesign and a Refresh for JK Executive Search Website

Blue Rooster Web launches the newly revised JK Executive Strategies website. This Rochester New York based client has been growing for sometime and needed a new and fresh look to expand their services. Starting with retained executive search strategies, they have expanded into other professional recruiting services like professional search, contract strategies, human resource services, talent management, and non-for-profit strategies. Removing a lot of the pervious extra copy, we streamlined the pages down to a more minimalist view, featuring a value proposition for each service they provide.

They most recently added a new section to their site called Resume Builder. This new service helps job seekers create and present a resumé that can land them their next job.

Please check them out at https://jkexec.com and let us know what you think.