After months of searching for a web developer to design my website with my ideas in mind, I came across Sun Sign Designs. Stephen took many hours to truly understand my vision and listen to what message I wanted to convey. He was the first developer who was not trying to force his ideas on me and as a result, my website turned out exactly as I had imagined. His skills, personalization and attention detail made this adventure a success. Not only did my design turn out great but I gained a clearer picture of my marketing approach during the process as well. I have received many compliments on my website but none so rewarding as the one paid by the representative of the Better Business Bureau as I went through my accreditation. Sun Sign Design is highly recommended for all consumers but especially the particular ones. Job well Done!!!
Alle Bechtel, Owner AB Accounting Services, LLC

PCI DSS compliance is extremely important for any business that uses credit cards as part of their transactions. PCI DSS is short for the Payment Card Industry Data Security Standard, mandated by the major credit card brands—Visa, MasterCard, Discover, AMEX and JCB. By following the requirements set by PCI DSS, companies are able to maintain a secure environment in order to process credit card data in order to protect the information of both the cardholder and the financial institution.

 

The value of PCI DSS is that it’s a win-win for consumers and businesses alike. Customers trust companies that are able to take care of their personal financial data, and are able to make credit card transactions with confidence knowing their data is secure. For businesses, following PCI DSS not only keeps loyal customers, but it also cuts down on legal expenses and facilitates interactions with credit card companies.

 

The guidelines themselves are simple to follow, and only require businesses to work in the best interest of the customer and maintain standard security procedures for their IT processes. The PCI DSS Requirements are listed below. If you have any additional questions about how PCI DSS affects your business, reach out to Sun Sign Designs Inc so we can guide you through the process.

 

Build and maintain a secure network
Install and maintain a firewall configuration to protect cardholder data
Do not use vendor-supplied defaults for system passwords and other security parameters

 

Protect cardholder data
Protect stored cardholder data
Encrypt transmission of cardholder data across open, public networks

 

Maintain a vulnerability management program
Use and regularly update anti-virus software on all systems commonly affected by malware
Develop and maintain secure systems and applications

 

Implement strong access control measures
Restrict access to cardholder data by business need-to-know
Assign a unique ID to each person with computer access
Restrict physical access to cardholder data

 

Regularly monitor and test results
Track and monitor all access to network resources and cardholder data
Regularly test security systems and processes

 

Maintain an information security policy
Maintain a policy that addresses information security

Well, you’ve got your Facebook page up, company information and a number to call- but now what? Most business owners realize the importance of having social media channels for their companies, whether it’s Facebook, Twitter, Instagram, Pinterest, etc but unfortunately, just having the page up with out-of-date content or no content at all actually does more harm than good. Staying current and having a plan for all of your social outlets is imperative, always remember… Content must be current!

Not only is it important to keep your content fresh and up-to-date on all of your social channels, but it’s also crucial that the content you are posting is relevant. Anyone visiting your social media channel not only wants to know what’s new, what types of specials or discounts you might be having and how you can help them but they also want to see that others are paying attention to what you’re doing and if there is any positive feedback. The only real way to grow your fan base and get your customers to leave positive reviews is to give them something to talk about! The first step in creating relevant content is to develop a strategic monthly plan. Whether you are developing a one-month approach, quarterly or 6-month, you must have goals established and specifically what you would like to accomplish per network for your business. Goals can be things like: gaining more followers, increasing engagement or driving foot traffic for a specific sale or special event. Once you’ve established your goals, you move on to piecing together a strategy. Strategy is key as your followers/fans will take notice on whether or not you are flying by the seat of your pants, finding things to post day by day or if you there is actually a method to your madness… You attract more eyes when you run customized campaigns/promotions and other giveaways, they want to know that you actually care about what  you are posting and want to see that in your content. There really is no “wrong” way of developing content strategy as long as everything stays in alignment with your pre-established goals, but of course, developing the goals themselves can be tough, also figuring out what exactly you should be trying to accomplish per network, time-frames, etc. Yes, it is a bit overwhelming… but no worries, because that is what we are here for! Our team of digital experts can and will show you the way to developing proper content strategies for your business no matter the network, the ways in which to manage your content and daily engagement and how to track whether or not it’s working! Content strategy? We can help! Social Media Management, Daily, Weekly, Monthly? We can do that, too! We are living in a digital society, it’s crucial to stay on top of your digital marketing efforts and as social media has now become such a huge part of our daily lives with networks growing exponentially, you must have a solid plan in place and way in which to carry that plan out. Call our team today for any questions you may have on social media strategy, management or tracking!