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Conquering YouTube Nation: Why Video Is the Keystone to Your Marketing Strategy

One billion viewers a month—YouTube is simply one of the most popular hubs online, fulfilling the internet’s promise of connecting users across the world while being easy enough for any member of your entire family to use. And its medium, video, couldn’t be any hotter right now in terms of effectiveness. From a wide angle view of the mass media market, it’s no secret that Hollywood, cable television, and the video game industry dominate revenues while printed books, newspapers and the music industry currently struggle. Video is what is known as an “integrated medium,” combining visual, audio, and even textual ideas together to form an experience for the viewer that can carry more information than just appealing to one of the senses alone. As your company looks to either begin or expand its marketing efforts, video should be front and center in your strategy.

The proof is in the numbers when speaking of video’s effectiveness. According to CommsAxis, search results from Google have a 41% higher click-through rates than plain text. Once visitors make it to your website, video is able to keep them there for longer as well, for up to 2 minutes more than if there was no video. As in most things, conciseness is key: 20% of viewers are likely to click away from the video 10 seconds into the video, while another 45% are done after viewing for a minute. In addition, viewers are more likely to share your video if it is 15 seconds or shorter, which is critical to the overall success of your video reaching its full potential.

YouTube may be the most popular online video site, but it is far from being the only one. Utilizing services such as Vimeo, Vine and Instagram will take your video marketing efforts to new pools of viewers. And that doesn’t even include tapping into the vast potential that Facebook, Twitter and other social media offer for helping your video go viral across a mass population of viewers with shared interests. A successful video has the ability to convey useful information to your future customers, positioning your company as the experts while increasing the name recognition of your services. So what are you waiting for? Reach out to Sun Sign Designs now to learn more about how video marketing can make a difference for your company!

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