Sun Sign Designs has had the pleasure over the course of the last 14 years to work with Ms Peggy, owner and CEO of SECC (Spolarized Entertainment Collection Corp). This dynamic musical artist has brought into her fold, talented artists, who otherwise would have gotten skipped over in the music industry and recently created this masterpiece.

Her latest album “Ms Peggy and Her Spolairos” is nothing short of changing the pop genre as it showcases an ecleptic version of two decades of songs. Sun Sign Designs got the opportunity to remaster these songs and help Ms Peggy produce the album which was officially  released on April 5th, 2024.

During a recent interview, Ms Peggy described the theme of this album about family and doing what is right. Her brand “Get Legally Loaded” follows this theme as her business emerged in the digital download era. Being “Legally Loaded” means standing up for what is right and keeping yourself on the right track. If you do so, you then are “Spolarized” to the highest degree shinning as a star and as a masterpiece. Ms Peggy who grew up in Philly, has seen the music industry from a full throttle perspective. In her book “All In One Life Beneath the Hype“, she shares her experiences and reveals the B-side of the music industry. This tone underlines the theme of her new album and gives the listener a preview of her life as a music artist. The full interview will show sometime later in April 2024.

Please check out her album out on itunes or Spotify and give it a listen. Don’t forget to be spolarized.

 

In the bustling world of business, where first impressions matter more than ever, a logo stands as a beacon of identity. It’s the visual embodiment of a company’s ethos, values, and aspirations, condensed into a single mark. The art and science behind logo design are a testament to the power of simplicity and symbolism in communication.

At its core, a logo serves as the face of a brand. It’s the image that consumers associate with a company, product, or service. From the iconic swoosh of Nike to the bitten apple of Apple Inc., logos have the remarkable ability to evoke emotions, convey messages, and foster recognition.

Crafting a memorable logo is no easy feat. It requires a delicate balance of creativity, psychology, and strategic thinking. Designers must distill complex ideas into minimalist forms, ensuring that the essence of the brand shines through. Each curve, line, and color choice is meticulously chosen to resonate with the target audience and leave a lasting impression.

One of the fundamental principles of logo design is versatility. A well-designed logo should be scalable, adaptable, and timeless. Whether it’s stamped on a business card or emblazoned on a billboard, it must retain its integrity and legibility across various mediums and sizes. Moreover, a logo should transcend fleeting trends, standing the test of time as a timeless symbol of identity.

Understanding the psychology of color is also crucial in logo design. Different colors evoke different emotions and associations. For instance, red symbolizes energy, passion, and urgency, while blue conveys trust, professionalism, and reliability. By strategically incorporating color psychology into their designs, designers can elicit specific reactions and resonate with their target audience on a subconscious level.

Furthermore, typography plays a significant role in logo design. The choice of font can convey the personality and tone of a brand, whether it’s sleek and modern or classic and elegant. Just like colors, different fonts evoke different emotions and perceptions, influencing how consumers perceive a brand.

In an era dominated by digital media, adaptability is key. A logo must be designed with various digital platforms in mind, ensuring seamless integration across websites, social media, mobile apps, and beyond. Responsive design principles enable logos to maintain their integrity and legibility across a myriad of devices and screen sizes, enhancing brand consistency and recognition.

Logo design is a harmonious blend of art and science. It’s the visual language through which brands communicate with the world, leaving a lasting impression on consumers’ minds. By harnessing the power of simplicity, symbolism, and strategic thinking, designers can create logos that stand as timeless symbols of identity in an ever-evolving landscape.

This is exactly what we did with A Never Ending Basket’s logo, with careful consideration, we balanced the business of what they believe in and who they are. Evoking the thought of is the gift basket really never ending?

 

Sports photography is all about freezing action and capturing an unforgettable, blink-of-an-eye moment—something Andrew and Karen Bourne of Epic Artwork & Photo have a natural talent for!

Epic Artworks is a husband-wife photography team passionate about capturing great emotion and energy in their images. Their skill and style of shooting easily transition to any type of photography. Although, their specialty is shooting live action events, such as rock ‘n roll concerts, aviation shows, tattoo conventions, and, now, sports too!

Business is Business—Even with Art

Although sports photography is in high demand, Epic Artworks still needed a well-constructed marketing plan to build meaningful client relationships, promote their business, and set the stage for future growth. Marketing is an essential component of building a successful photography business, particularly when it comes to reaching new clients.

Sun Sign Designs worked closely with Epic Artworks to establish their brand and develop a strong digital presence through these proven digital marketing tactics.

Website

Every photographer needs an online presence. It is not only an essential digital touchpoint for clients to preview a photographer’s work, but it is critical for photography businesses to establish a professional presence clients can trust. A professional website establishes the credibility needed to begin building client relationships with school administrations, their sports teams, and parents.

A photography website is needed for much more than displaying impressive images. A website is the best place to share your brand’s story and build personal connections with visitors. In fact, studies show that approximately 50% of first-time website visitors will look at the About Us page to learn “who you are” and the business’s vision. Building out content that is personal to a brand’s story and background is not only pivotal to engaging and interesting visitors, but also establishing trust.

Read Epic Artworks personal brand story here.

Digital Portfolio

Incredible action shots are the bread-and-butter of sports photography. Prospective clients expect to see an extensive portfolio of these types of shots to signal a photographer’s experience and credibility. As a result, photographers like Epic Artworks need a digital space to display their collection of live-action sports photography.

In a digital world, online portfolio displays are a must. The digital portfolio takes on the role of displaying the photographer’s creative range, showing their specialties, and demonstrating their professional skill to clients. When deciding on how best to showcase their work online, it is important to carefully select the best images, curate an engaging visual narrative, and present their portfolio of work in a professional yet attractive manner.

Check out Epic Artworks’ sports photography portfolio here.

Social Media

Fostering authentic connections is the best way for businesses to market themselves to their target audience. Where’s the best place to do that? Social media.

Social media is an integral part of every business’s marketing plan, regardless of the industry. Why? It’s a proven marketing tool that provides endless organic opportunity to connect with your target audience and grow your following. Social media provides an easy, accessible way for photographer’s to showcase their work, reach a wider audience, and create genuine connections with prospective clients.

After all, photographers like Epic Artworks already have loads of amazing content to share (i.e. their photography!). As a result, social media provides the perfect platform for photographers to engage their audience with what they do best. Check out Epic Artworks Instagram here, Facebook here, and Twitter here for a look at their social media strategy.

Blog Presence

Social media is a great place to start a conversation with your audience, but where do you go to deepen those conversations? To the blog!

Although visuals are the heart and soul of photography, words do wonders too! Not only do blogs strengthen SEO to drive traffic to your website and work, but it is also a great opportunity for visitors and prospective clients to gain insight into your skills, connect with your brand story, and understand what your business can offer them. Blogs are a highly effective way to engage your audience, educate or interest them, and attract them to keep them coming to your brand.

Visit Epic Artworks blog here, where they share behind-the-scenes looks at their photography services, best practices, and other topics important to their brand.

Final Thoughts

A well-designed website and marketing plan are essential to building the meaningful client relationships that allow your business to thrive. Are you ready to take your business to the next level of growth? Schedule a FREE 30 minute strategy session with us today!