Digital Marketing portfolio work form current and past clients.

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SSD Launches Core Building Materials New Digital Strategy

Sun Sign Designs Inc., Digital Marketing, launched Core Building Materials’s (of Broome County New York, Chemung County New York, and Albany New York) new website and digital marketing strategy Wednesday February 22nd. 2017. The strategy of this new website is to make the decision making process easier for general contractors, masons, and hardscape professionals. The digital marketing strategy follows our core belief to deploy marketing messages to a targeted audience while acquiring information on that audience to build a comprehensive re-marketing campaign.

Core Building Materials new site, also elevates their new image to the forefront and capitalizes on responsive website technology as well as mobile website technology, allowing them to deliver information to their customers with a more efficient and user friendly interface. To check out our work on this client go to http://www.corebuildingmaterials.com

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Launches The Dirt Road Project

The Dirt Road Project inspires courageous living through empowering underprivileged communities with hope, passion, and purpose; leads in love and reaches the broken with respect and integrity; values all human life, particularly society’s most vulnerable; and seeks to develop diversity through meaningful enterprise by embracing all peoples.

I am privaliged to be a part of such a great organization and we at Sun Sign Designs Digital Marketing are honored to support them in all of their marketing and technology needs.

Stephen Powell

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Launches Tim Duffek Contracting

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Sun Sign Designs, Inc. is proud to launch the Tim Duffek Contracting website. This site was an update from a previous site. The major goal was to show the quality of work that this construction company brings to the New York state area and also allows them to compete with other larger companies. Please check out their site at www.timduffekcontracting.com

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Blue Rooster Web Launches Brakes Plus Auto Service

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Blue Rooster Web, a product of Sun Sign Designs Inc, is proud to launch Brakes Plus Automotive Service Center’s website. This small automotive shop, located in Philadelphia Pa, needed a web presence to help generate more traffic to their shop in a super saturated auto market. Their biggest challenge was that their name insinuated that they only did brakes. With some minor tweaks to their image and a new tag line, we helped them illustrate that they did much more. Please check out their new site at http://www.brakesplusautoservice.com

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Sun Sign Designs Launches Java Joe’s Roasting Company New Website

We are proud to be a part of Java Joe’s Roasting Company’s evolution to a new perspective on how they do everything. With this transformation we have rebuilt there website and added many new features to streamline their process.

Below is the press release we wrote to cover their new launch. And please go to www.javajoesroasting.com to see their amazing products.

“8.1.2016
Java Joe’s Roasting Company is proud to launch their new website. The new website has taken a new form as a national e-commerce website with the vision of delivering the Java Joes Roasting Company brand of gourmet coffee to customers across the United States.

Java Joe’s Roasting Company back on May 17th, 2016 launched Fundraising Junction as the new brand that will forever handle coffee fundraisers. This launch then allows the new Java Joe’s Roasting Company site to focus on corporate clients, corporate promotions and party favor coffee (Lagniappe), and direct to consumer coffee sales.

Java Joe’s Roasting Company believes in quality of product and superb customer service. So if you are in the Binghamton NY area, and would like a tour of their factory, or would like to buy a bag of coffee, stop in and visit. I know you will be surprised and delighted.

Java Joe’s Roasting Company
Purity Per Pound (TM)”

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Launches Fundraising Junction’s New Brand

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Java Joes Roasting Company, a small business in upstate New York called on us because, for a lack of better words, they had been taken advantage of by marketers for the last decade. They were in desperate need for an advocate who would tell it to them straight, and build them a true strategy that would guide them into the next few years.

Sun Sign Designs built them a road map to help them choose the right tactics, with the right message to move them forward. As part of this initiative, we started with their core business, Fundraising Junction, and re did their logo and their website. We helped them understand that educating the market to see that fundraising is really building community and the interactions which occurs in fundraising help better society as a whole.

Though they are just beginning their journey, we are proud to be part of the evolution. Fundraising Junction launched its new site on May 17th 2016 to service the nation with fresh idea’s about fundraising products. The core product being gourmet coffee, which I might add I am hooked on, proves that high end healthy products can be part of a fundraising campaign.

Please do them the honor and visit their site and if you do happen to choose them for your next fundraising campaign, tell them that Stephen sent you.

www.fundraisingjunction.com

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Mobile Development: Getting Your Content into the Hands of Consumers

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Mobile usage is reaching critical mass as the go-to method for people seeking new content online. And while we’ve spoken previously about the importance of making your webpage mobile-friendly, it’s worth looking at current events to see the effects of not being 100% prepared. We’ll also look at some of the clear benefits of building out a mobile platform for your business.

Yesterday Radiohead released their first album in five years on their official website, in addition to music streaming services. While the album is available for download from the Apple iTunes store today, many fans couldn’t wait the 24 hours for the long awaited arrival of the band’s work, and downloaded the music directly from the home site. At the point-of-sale, however, an interesting notice appeared: “Please note: Do not download [the music] from a smartphone, it will not work. Please use a computer.” And while this notice will likely not cause any real issue for Radiohead, who have 6 platinum albums in the US alone, your business might not be so lucky if it came with such a warning. The fact is, customers hate to see these kind of hurdles, especially if their go-to device is their phone. If your competition happens to have an easier way of access via mobile, customers may gravitate towards their business, leaving you in the dust.

But enough of the negative, what are the benefits of going mobile? Alluding to the Radiohead story above, having a strong mobile presence will boost sales. In the same way that the internet reached entirely new areas of people that your business could previously never dream of reaching, mobile marketing reaches people who aren’t necessarily logged in at home. It also enhances the customer experience overall – yes, customers could just go on to their computers to reach you, but why not make it that much easier for them, making everything smoother and offer a positive word-of-mouth experience? And finally, the ability to give tougher competition to your adversaries is an obvious selling point for the case of having a mobile presence. If you decide to take the plunge and develop an app or at least make your site more mobile-friendly, your competition will realize that your company is serious about succeeding in the market, and they may even kick themselves for not being so bold.

Mobile development isn’t for the meek, and you’ll need all the help you can get to compete in this field. That’s why you’ll want to reach out to Sun Sign Designs to help carry the weight for you. Reach out to us today!

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Launches Clean Earth Septic Service Website

Today we are proud to launch Clean Earth Septic Service website as part of the Blue Rooster Web platform.

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www.cleanearthseptic.com

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Constance Foundation Hockey 4 Hope

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In 2010 the first Hockey 4 Hope game was played and the Constance Foundation was established. Perhaps you remember Constance “Connie” Glauser, she passed away in May 2006, leaving a void that has never been filled. Connie was known for her witty humor and smile; she was admired for her attitude towards life.

The Constance Foundation serves cancer patients in Central NY Area. The foundation assists with the costs of treatment, services that are necessary in the fight yet not always covered by insurance. The goal is to ease the burden of those battling cancer so that their focus can be on healing. Portions of the H4H proceeds are donated to the Geller Oncology Fund and Make-A-Wish CNY.

Sun Sign Designs Inc. is very proud to be a part of donating time and efforts toward the Constance Foundation and the H4H program. Our contribution this year (2016) was to design the poster, post cards and raffle tickets associated with this great cause.

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Strategy Vs. Tactics: What Does Your Company Really Need?

Do you know the difference between strategy and tactics? Unless you’re in the military, the difference between the two words may seem semantic and meaningless for practical concerns. Both are ways to organize your efforts and energy towards a goal. However, the difference between the two couldn’t be more important, especially in terms of handling your business.

A strategy is the overarching framework and plan used to meet your goal. For instance, if your goal is to increase profits, you may want to look at updating your atmosphere for conversions of your website. This initiative – “Promote Conversions” – would be your strategy for improving profits. The tactics would be the individual actions you take in order to carry out that strategy. Maybe you’ll move your Call to Action button to a more prominent place on the website, or employ video in order to engage the customer so that they stay for a longer period of time. These tactics are relatively easy to change and switch in the face of incoming analytics and changing circumstances to your business’s industry, as opposed to your strategy, which should be more stable in the face of changes.

So, why the vocabulary lesson? As the New Year arrives, a lot of online business blogs  are publishing articles suggesting new online marketing “strategies” for your business to take on for 2016. And while many of these strategies can be truly beneficial to your business, you must also be aware that their solutions may not be what you actually need. Connecting with LinkedIn users through its Groups function and using Facebook custom audiences aren’t necessarily bad ideas– in fact, the social networks want you to use these features in a beneficial way so that other companies will follow your lead.  But these aren’t strategies – they’re actually tactics, methods you can implement, test and tweak to your heart’s content, but don’t say anything about your company’s individual and unique strategy towards an overarching goal.  Furthermore, they’re fads; a flavor of the month that the business blogs will grow tired of in two weeks before they start touting a new “world-beating” plan. Suffice to say, if you are lifting an entire strategy straight off a random internet article published within the past week, you either have A) lost your mind or more likely, B) lost serious confidence in your company’s current strategy, and you are now desperately looking for answers.

There is no way a random news editor or blogger will know exactly what you’re company needs in order to optimize its digital and online marketing strategy. Only you can truly discover what your company requires in order to take it all to the next level. The experts at Sun Sign Designs will be able to help bring out the true remedies of what your business requires, as we have done for many other clients before. Reach out to us today so we can help you bring your strategy into the New Year!